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Customer journey
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Customer journey is a term describing how the customer behaves and what they do before and after the purchase. It should tell us more about our potential customers and what actions they take, and what elements influence their decision process.
Analyzing and creating a solid customer journey will give your company a good understanding of what marketing strategy and sales strategy can help to influence the decision-making process of your potential customers.
Customer journey is, in the majority of cases, shown as a visual map of all relevant events and interactions with your potential customers. And if done right, you, as a marketer or business owner, should easily see what your customer will probably do and therefore better understand their process, preferences, feelings, and most importantly, their needs.
Terms customer journey and customer experience are strongly connected, because both care about how the customer feels in the decision-making process.
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