{"id":10862,"date":"2023-11-04T22:29:48","date_gmt":"2023-11-04T21:29:48","guid":{"rendered":"https:\/\/aivju.space\/blog\/jak-pripravit-obchodni-prostor-na-foceni\/"},"modified":"2024-07-18T15:09:25","modified_gmt":"2024-07-18T13:09:25","slug":"jak-pripravit-obchodni-prostor-na-foceni","status":"publish","type":"post","link":"https:\/\/aivju.space\/cs\/blog\/jak-pripravit-obchodni-prostor-na-foceni\/","title":{"rendered":"Obchodn\u00ed prostor: Jak ho p\u0159ipravit na focen\u00ed?"},"content":{"rendered":"\n<nav class=\"wp-block-stackable-table-of-contents stk-block-table-of-contents stk-block stk-58ebbe7\" data-block-id=\"58ebbe7\"><style>.stk-58ebbe7{margin-bottom:50px !important}.stk-58ebbe7 ul{list-style-type:none !important}<\/style><p class=\"stk-table-of-contents__title\">Obsah<\/p><ul class=\"stk-table-of-contents__table\"><li><a href=\"#undefined\"><a href=\"#undefined\">Pochopen\u00ed d\u016fle\u017eitosti komer\u010dn\u00ed fotografie<\/a><\/a><ul><li><a href=\"#undefined\"><a href=\"#undefined\">\u00daloha profesion\u00e1ln\u00ed fotografie v podnik\u00e1n\u00ed<\/a><\/a><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">\u00daloha 360\u00b0 fotografie v podnik\u00e1n\u00ed<\/a><\/a><\/li><\/ul><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">P\u0159\u00edprava interi\u00e9ru na fotografov\u00e1n\u00ed<\/a><\/a><ul><li><a href=\"#undefined\"><a href=\"#undefined\">\u00daklid a organizace obchodn\u00edch prostor\u016f<\/a><\/a><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">V\u00fdb\u011br spr\u00e1vn\u00e9ho osv\u011btlen\u00ed<\/a><\/a><\/li><\/ul><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">P\u0159\u00edprava exteri\u00e9ru na fotografov\u00e1n\u00ed<\/a><\/a><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">Interi\u00e9rov\u00e9 a exteri\u00e9rov\u00e9 360\u00b0 fotografie<\/a><\/a><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">Spolupr\u00e1ce s profesion\u00e1ln\u00edm fotografem<\/a><\/a><ul><li><a href=\"#undefined\"><a href=\"#undefined\">Komunikace image va\u0161\u00ed zna\u010dky<\/a><\/a><\/li><\/ul><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">\u00davahy po fotografov\u00e1n\u00ed po focen\u00ed<\/a><\/a><ul><li><a href=\"#undefined\"><a href=\"#undefined\">Postprodukce pr\u00e1v\u011b za\u010dala.<\/a><\/a><\/li><\/ul><\/li><li><a href=\"#undefined\"><a href=\"#undefined\">Pr\u00e1ce byla dokon\u010dena: Dod\u00e1n\u00ed fotografi\u00ed va\u0161ich obchodn\u00edch prostor.<\/a><\/a><\/li><\/ul><\/nav>\n\n<p>T\u011b\u0161\u00edte se na fotografov\u00e1n\u00ed obchodn\u00edch prostor? Pokud ano, jste na spr\u00e1vn\u00e9m m\u00edst\u011b, proto\u017ee v tomto \u010dl\u00e1nku se s v\u00e1mi pod\u011bl\u00edm o v\u0161e, co pot\u0159ebujete v\u011bd\u011bt, abyste ze sv\u00e9ho sn\u00edmku vyt\u011b\u017eili maximum.<\/p>\n\n<p>Nej\u010dast\u011bji budeme hovo\u0159it o d\u016fle\u017eitosti profesion\u00e1ln\u00edho fotografov\u00e1n\u00ed a o tom, jak m\u016f\u017eete p\u0159ipravit sv\u016fj prostor na focen\u00ed (dokonce i na 360\u00b0 focen\u00ed), aby v\u0161e bylo dokonal\u00e9.<\/p>\n\n<h2 class=\"wp-block-heading\">Pochopen\u00ed v\u00fdznamu fotografie obchodn\u00edch prostor<\/h2>\n\n<p>Nejprve bychom si m\u011bli \u0159\u00edct, <strong>pro\u010d si po\u0159izovat fotografie sv\u00e9ho prostoru<\/strong>.<\/p>\n\n<p>Pro\u010d? Je to d\u016fle\u017eit\u00e9?<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-4c3dbdb\" data-block-id=\"4c3dbdb\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-4c3dbdb .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-4c3dbdb .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7831\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/patrick-robert-doyle-AH8zKXqFITA-unsplash-scaled.webp\" width=\"2560\" height=\"1707\" alt=\"Hotelov&#xE1; chodba, kter&#xE1; se pr&#xE1;v&#x11B; ukl&#xED;z&#xED; pro focen&#xED;\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/patrick-robert-doyle-AH8zKXqFITA-unsplash-scaled.webp 2560w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/patrick-robert-doyle-AH8zKXqFITA-unsplash-300x200.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/patrick-robert-doyle-AH8zKXqFITA-unsplash-1024x683.webp 1024w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/patrick-robert-doyle-AH8zKXqFITA-unsplash-768x512.webp 768w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/patrick-robert-doyle-AH8zKXqFITA-unsplash-1536x1024.webp 1536w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/patrick-robert-doyle-AH8zKXqFITA-unsplash-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n\n<p>Pokud chcete sv\u016fj prostor n\u011bkomu uk\u00e1zat&#8230; <strong>Ano, je to d\u016fle\u017eit\u00e9<\/strong>.<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\">Fotografie mohou o prostoru vypov\u011bd\u011bt mnohem v\u00edce ne\u017e tis\u00edc slov. A <a href=\"https:\/\/aivju.space\/cs\/blog\/co-je-a-360-foto\/\">360\u00b0 fotografie<\/a> je\u0161t\u011b v\u00edce.<\/p>\n\n<p>Dok\u00e1\u017ee toti\u017e rychle popsat, jak v\u00e1\u0161 prostor vypad\u00e1 a k \u010demu slou\u017e\u00ed.<\/p>\n\n<p>Opravdu rychle!  <strong>A na prvn\u00edm dojmu z\u00e1le\u017e\u00ed.<\/strong><\/p>\n\n<p>Na prvn\u00ed pohled va\u0161i n\u00e1v\u0161t\u011bvn\u00edci pochop\u00ed, zda je to to, co hledali \u010di nikoliv.<\/p>\n\n<p>A pr\u00e1v\u011b proto <strong>bude profesion\u00e1ln\u00ed fotografie hr\u00e1t kl\u00ed\u010dovou roli p\u0159i zachycen\u00ed podstaty va\u0161eho podnik\u00e1n\u00ed.<\/strong><\/p>\n\n<p>A utv\u00e1\u0159en\u00ed toho, jak budou va\u0161i klienti vn\u00edmat v\u00e1\u0161 obchodn\u00ed prostor.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-ca8b358\" data-block-id=\"ca8b358\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-ca8b358 .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-ca8b358 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7827\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/luciano-zanollo-4tuEodqyfGY-unsplash-scaled.webp\" width=\"2560\" height=\"1707\" alt=\"Chlap&#xED;k v &#x161;ed&#xE9;m tri&#x10D;ku dr&#x17E;&#xED;c&#xED; fotoapar&#xE1;t s bleskem\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/luciano-zanollo-4tuEodqyfGY-unsplash-scaled.webp 2560w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/luciano-zanollo-4tuEodqyfGY-unsplash-300x200.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/luciano-zanollo-4tuEodqyfGY-unsplash-1024x683.webp 1024w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/luciano-zanollo-4tuEodqyfGY-unsplash-768x512.webp 768w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/luciano-zanollo-4tuEodqyfGY-unsplash-1536x1024.webp 1536w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/11\/luciano-zanollo-4tuEodqyfGY-unsplash-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n\n<h3 class=\"wp-block-heading\">\u00daloha profesion\u00e1ln\u00ed fotografie v podnik\u00e1n\u00ed<\/h3>\n\n<p>Profesion\u00e1ln\u011b po\u0159\u00edzen\u00e9 fotografie mohou m\u00edt velk\u00fd vliv na va\u0161i firmu a na to, jak ji vn\u00edmaj\u00ed va\u0161i klienti.<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\"><strong>Dok\u00e1\u017eou vyj\u00e1d\u0159it atmosf\u00e9ru prostoru, ani\u017e by v n\u011bm byly.<\/strong><\/p>\n\n<p>A vytvo\u0159it pozitivn\u00ed dojem v mysl\u00edch potenci\u00e1ln\u00edch klient\u016f.<\/p>\n\n<p>Ale pouze v p\u0159\u00edpad\u011b, \u017ee fotografie po\u0159\u00eddil <strong>zku\u0161en\u00fd fotograf!<\/strong><\/p>\n\n<p>V opa\u010dn\u00e9m p\u0159\u00edpad\u011b mohou va\u0161e fotografie vyvolat ne\u017e\u00e1douc\u00ed dojmy.<\/p>\n\n<p>A proto by va\u0161e firma pravd\u011bpodobn\u011b m\u011bla investovat do profesion\u00e1la, kter\u00fd dok\u00e1\u017ee vyj\u00e1d\u0159it emoce a dojem, kter\u00fd va\u0161e firma hled\u00e1.<\/p>\n\n<p>A\u0165 u\u017e se jedn\u00e1 o elegantn\u00ed kancel\u00e1\u0159sk\u00e9 prostory, \u00fatulnou kav\u00e1rnu nebo luxusn\u00ed maloobchodn\u00ed prodejnu, vysoce kvalitn\u00ed sn\u00edmky mohou \u00fa\u010dinn\u011b p\u0159ibl\u00ed\u017eit atmosf\u00e9ru a z\u00e1\u017eitky, kter\u00e9 va\u0161e firma m\u016f\u017ee nab\u00eddnout.<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\">Profesion\u00e1ln\u00ed fotografie va\u0161ich obchodn\u00edch prostor nav\u00edc pomohou vytvo\u0159it d\u016fv\u011bru. Kdy\u017e va\u0161i klienti uvid\u00ed vizu\u00e1ln\u011b atraktivn\u00ed statick\u00e9 nebo 360\u00b0 obr\u00e1zky, budou va\u0161i firmu vn\u00edmat jako spolehliv\u011bj\u0161\u00ed a profesion\u00e1ln\u011bj\u0161\u00ed.<\/p>\n\n<p>Nezapome\u0148te, \u017ee v rozhodovac\u00edm procesu hraje z\u00e1sadn\u00ed roli prvek d\u016fv\u011bry.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00daloha 360\u00b0 fotografie v podnik\u00e1n\u00ed<\/h3>\n\n<p>Pro n\u011bkter\u00e9 typy podnik\u00e1n\u00ed<strong> nesta\u010d\u00ed n\u011bkolik statick\u00fdch fotografi\u00ed va\u0161eho prostoru<\/strong>.<\/p>\n\n<p>P\u0159edstavte si realitn\u00ed pr\u016fmysl, n\u011bkolik sn\u00edmk\u016f domu nikdy nesta\u010d\u00ed. Tak\u00e9 svatebn\u00ed m\u00edsta, restaurace nebo hotely pot\u0159ebuj\u00ed prezentovat sv\u00e9 prostory n\u00e1v\u0161t\u011bvn\u00edk\u016fm v konkuren\u010dn\u00edm prost\u0159ed\u00ed, aby si klienti vybrali sp\u00ed\u0161e jejich slu\u017eby ne\u017e slu\u017eby konkurence.<\/p>\n\n<p>Zde p\u0159ich\u00e1zej\u00ed ke slovu 360\u00b0 fotografie.<\/p>\n\n<p>Ve srovn\u00e1n\u00ed se statick\u00fdmi fotografiemi, kter\u00e9 ka\u017ed\u00fd zn\u00e1 a pou\u017e\u00edv\u00e1.<\/p>\n\n<p>Tyto 360\u00b0 fotografie poskytuj\u00ed 360\u00b0 pohled na obchodn\u00ed prostory. N\u00e1v\u0161t\u011bvn\u00edk tak m\u016f\u017ee prozkoumat ka\u017ed\u00fd detail prostoru v jak\u00e9mkoli sm\u011bru.<\/p>\n\n<p>Tyto fotografie mohou vypadat nap\u0159\u00edklad takto:<\/p>\nNo Garden Gnome Package selected!\n<p>A v posledn\u00edch letech se tyto 360\u00b0 fotografie st\u00e1le v\u00edce prosazuj\u00ed ve fotografii obchodn\u00edch prostor\u016f.<\/p>\n\n<p><br\/><strong>Pro\u010d? D\u016fvod\u016f je pravd\u011bpodobn\u011b cel\u00e1 \u0159ada. Ale \u0159ekl bych, \u017ee u\u017eivatelsk\u00e1 zku\u0161enost hraje p\u0159i rozhodov\u00e1n\u00ed z\u00e1sadn\u00ed roli.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edprava interi\u00e9ru na fotografov\u00e1n\u00ed<\/h2>\n\n<p>V\u011bt\u0161ina podnik\u016f m\u00e1 vnit\u0159n\u00ed prostory, a proto za\u010d\u00edn\u00e1me nejprve s nimi.<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\">Pokud jde o zachycen\u00ed obchodn\u00edho prostoru, mus\u00edme m\u00edt na pam\u011bti, \u017ee z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m detailu.<\/p>\n\n<p>Ka\u017ed\u00fd detail, od \u010distoty a po\u0159\u00e1dku v prostoru a\u017e po rozm\u00edst\u011bn\u00ed n\u00e1bytku a spr\u00e1vn\u00e9 osv\u011btlen\u00ed, spole\u010dn\u011b vytv\u00e1\u0159\u00ed vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e9 sn\u00edmky, kter\u00e9 okouzl\u00ed va\u0161e publikum.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00daklid a organizace obchodn\u00edch prostor<\/h3>\n\n<p>Nejprve ukli\u010fte nepo\u0159\u00e1dek, odstra\u0148te osobn\u00ed v\u011bci a vytvo\u0159te fotografovi \u010dist\u00e9 pl\u00e1tno pro pr\u00e1ci.<\/p>\n\n<p>Za druh\u00e9, uspo\u0159\u00e1dejte prostor a co nejl\u00e9pe rozm\u00edst\u011bte n\u00e1bytek. Aby byl ka\u017ed\u00fd aspekt va\u0161eho prostoru pro n\u00e1v\u0161t\u011bvn\u00edky p\u0159\u00edjemn\u00fd na pohled.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-0e03a2f stk-block-background\" data-block-id=\"0e03a2f\"><style>.stk-0e03a2f{background-color:var(--theme-palette-color-6,#ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-0e03a2f:before{background-color:var(--theme-palette-color-6,#ffffff) !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-0e03a2f-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-03bb7a0\" data-v=\"4\" data-block-id=\"03bb7a0\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-03bb7a0-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-03bb7a0-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-b52fe01\" data-block-id=\"b52fe01\"><p class=\"stk-block-text__text\"><span style=\"color: var(--theme-palette-color-7, #30465c);background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\"><strong>PRO TIP:<\/strong><\/span> Minimalistick\u00e9 a uspo\u0159\u00e1dan\u00e9 prostory vyvol\u00e1vaj\u00ed v hlav\u00e1ch z\u00e1kazn\u00edk\u016f obvykle pozitivn\u00ed dojmy.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h3 class=\"wp-block-heading\">V\u00fdb\u011br spr\u00e1vn\u00e9ho osv\u011btlen\u00ed<\/h3>\n\n<p>Osv\u011btlen\u00ed m\u00e1 z\u00e1sadn\u00ed v\u00fdznam pro ka\u017ed\u00fd typ fotografie.<\/p>\n\n<p>V\u00fdjimkou nen\u00ed ani focen\u00ed prostor\u016f.<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\">Fotografov\u00e9 nemohou zm\u011bnit slune\u010dn\u00ed sv\u011btlo. M\u016f\u017eete v\u0161ak zm\u011bnit \u010das, kdy bude fotografie po\u0159\u00edzena, abyste vyu\u017eili co nejv\u00edce mo\u017enost\u00ed.<\/p>\n\n<p>Profesion\u00e1ln\u00ed fotografov\u00e9 mohou tak\u00e9 fotografie vylep\u0161it dopl\u0148kov\u00fdm um\u011bl\u00fdm osv\u011btlen\u00edm, kter\u00e9 zv\u00fdrazn\u00ed ur\u010dit\u00e9 \u010d\u00e1sti prostoru. Tak, aby se obr\u00e1zek vyda\u0159il!<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-ad5cc81 stk-block-background\" data-block-id=\"ad5cc81\"><style>.stk-ad5cc81{background-color:var(--theme-palette-color-6,#ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-ad5cc81:before{background-color:var(--theme-palette-color-6,#ffffff) !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ad5cc81-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-d56f794\" data-v=\"4\" data-block-id=\"d56f794\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-d56f794-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-d56f794-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-7d731c6\" data-block-id=\"7d731c6\"><p class=\"stk-block-text__text\"><span style=\"color: var(--theme-palette-color-7, #30465c);background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\"><strong>PRO TIP:<\/strong><\/span> Pokud je v\u00e1\u0161 prostor m\u00e1lo osv\u011btlen nebo nen\u00ed osv\u011btlen sluncem, m\u011bli byste zv\u00e1\u017eit najmut\u00ed <strong>fotografa s bleskem<\/strong> jako um\u011bl\u00fdm osv\u011btlen\u00edm. Aby va\u0161e fotografie vypadaly p\u0159irozen\u011bji.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d266bd4\" data-block-id=\"d266bd4\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-d266bd4 .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-d266bd4 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6530\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/07\/douglas-sheppard-9rYfG8sWRVo-unsplash.webp\" width=\"1200\" height=\"800\" alt=\"Fotografie nemovitost&#xED; s virtu&#xE1;ln&#xED; prohl&#xED;dkou k dispozici\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/07\/douglas-sheppard-9rYfG8sWRVo-unsplash.webp 1200w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/07\/douglas-sheppard-9rYfG8sWRVo-unsplash-300x200.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/07\/douglas-sheppard-9rYfG8sWRVo-unsplash-1024x683.webp 1024w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/07\/douglas-sheppard-9rYfG8sWRVo-unsplash-768x512.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/span><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\">P\u0159\u00edprava exteri\u00e9ru na fotografov\u00e1n\u00ed<\/h2>\n\n<p>Pro n\u011bkter\u00e9 podniky je exteri\u00e9r je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e vnit\u0159n\u00ed prostor. T\u011bmito podniky mohou b\u00fdt svatebn\u00ed m\u00edsta, golfov\u00e9 kluby nebo destina\u010dn\u00ed resorty.<\/p>\n\n<p>P\u0159edv\u00e9st tyto prostory m\u016f\u017ee b\u00fdt v n\u011bkter\u00fdch p\u0159\u00edpadech je\u0161t\u011b t\u011b\u017e\u0161\u00ed ne\u017e vyfotografovat interi\u00e9r. A proto se s v\u00e1mi pod\u011bl\u00edm o <strong>n\u011bkolik tip\u016f, jak z\u00edskat co nejv\u00edce exteri\u00e9rov\u00fdch fotografi\u00ed.<\/strong><\/p>\n\n<p>&#8211; Zajist\u011bte, aby byla tr\u00e1va dob\u0159e zast\u0159i\u017een\u00e1 a aby byl odstran\u011bn ve\u0161ker\u00fd ne\u017e\u00e1douc\u00ed plevel.<\/p>\n\n<p>&#8211; Zva\u017ete p\u0159id\u00e1n\u00ed vizu\u00e1ln\u011b p\u0159\u00edjemn\u00fdch prvk\u016f, jako jsou kv\u011btiny, kter\u00e9 zv\u00fdrazn\u00ed kr\u00e1su prostoru.<\/p>\n\n<p>&#8211; Zva\u017ete pov\u011btrnostn\u00ed podm\u00ednky a denn\u00ed dobu, kdy se bude fotografov\u00e1n\u00ed konat. P\u0159irozen\u00e9 sv\u011btlo ovlivn\u00ed v\u00fdsledn\u00e9 fotografie. Vezm\u011bte to v \u00favahu.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-07eaffa stk-block-background\" data-block-id=\"07eaffa\"><style>.stk-07eaffa{background-color:var(--theme-palette-color-6,#ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-07eaffa:before{background-color:var(--theme-palette-color-6,#ffffff) !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-07eaffa-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-b96ca56\" data-v=\"4\" data-block-id=\"b96ca56\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b96ca56-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b96ca56-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-a0fd069\" data-block-id=\"a0fd069\"><p class=\"stk-block-text__text\"><span style=\"color: var(--theme-palette-color-7, #30465c);background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\"><strong>PRO TIP:<\/strong><\/span> Pokud m\u00e1 v\u00e1\u0161 prostor jedine\u010dnou architekturu, zmi\u0148te se o tom fotografovi, mo\u017en\u00e1 si to neuv\u011bdomuje.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-337e789\" data-block-id=\"337e789\"><p class=\"stk-block-text__text\">V\u011bt\u0161ina fotograf\u016f nejsou architekti.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Interi\u00e9rov\u00e9 a exteri\u00e9rov\u00e9 360\u00b0 fotografie<\/h2>\n\n<p>V\u0161echny uveden\u00e9 tipy se hod\u00ed i pro 360\u00b0 fotografii.<\/p>\n\n<p>M\u011bjte v\u0161ak na pam\u011bti, \u017ee 360\u00b0 sn\u00edmky zachyt\u00ed cel\u00fd prostor. Je tedy t\u0159eba vy\u010distit a p\u0159ipravit nejen n\u011bkterou \u010d\u00e1st prostoru, ale cel\u00fd prostor. To plat\u00ed i pro interi\u00e9r a exteri\u00e9r. To znamen\u00e1, \u017ee p\u0159\u00edprava na 360\u00b0 focen\u00ed obvykle zabere v\u00edce \u010dasu, ale pokud je provedena spr\u00e1vn\u011b, bude m\u00edt fotograf m\u00e9n\u011b pr\u00e1ce s \u00fapravou.<\/p>\n\n<p>A ob\u011b strany budou spokojen\u011bj\u0161\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Spolupr\u00e1ce s profesion\u00e1ln\u00edm fotografem<\/h2>\n\n<p>Spolupr\u00e1ce s profesion\u00e1ln\u00edm fotografem je kl\u00ed\u010dem k dosa\u017een\u00ed po\u017eadovan\u00fdch v\u00fdsledk\u016f.<\/p>\n\n<p>V n\u00e1sleduj\u00edc\u00edch n\u011bkolika odstavc\u00edch se s v\u00e1mi pod\u011bl\u00edm o to, co byste m\u011bli m\u00edt na pam\u011bti p\u0159i spolupr\u00e1ci s fotografem.<\/p>\n\n<h3 class=\"wp-block-heading\">Komunikace image va\u0161\u00ed zna\u010dky<\/h3>\n\n<p>P\u0159ed ka\u017ed\u00fdm focen\u00edm fotografovi jasn\u011b sd\u011blte svou <a href=\"https:\/\/aivju.space\/cs\/blog\/co-je-branding\/\">obchodn\u00ed zna\u010dku<\/a> a preference stylu. Pros\u00edm, ud\u011blejte to! Poka\u017ed\u00e9!<\/p>\n\n<p>Ka\u017ed\u00fd fotograf m\u00e1 toti\u017e r\u00e1d jin\u00fd styl a preferuje jinou estetiku.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d052c8a\" data-block-id=\"d052c8a\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-d052c8a .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-d052c8a .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6869\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Branding-is-not-a-logo.webp\" width=\"676\" height=\"380\" alt=\"branding se nerovn&#xE1; logu, je to mnohem v&#xED;c.\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Branding-is-not-a-logo.webp 676w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Branding-is-not-a-logo-300x169.webp 300w\" sizes=\"auto, (max-width: 676px) 100vw, 676px\" \/><\/span><\/figure><\/div>\n\n<p>Aby se eliminovala pravd\u011bpodobnost, \u017ee obdr\u017e\u00edte fotografie, kter\u00e9 jsou <strong>&#8222;p\u011bkn\u00e9, ale ne takov\u00e9, jak\u00e9 hled\u00e1me&#8220;.<\/strong><\/p>\n\n<p>Nejprve se pora\u010fte s fotografem.<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\"><strong>\u0158ekn\u011bte mu o sv\u00fdch o\u010dek\u00e1v\u00e1n\u00edch a o tom, jak by m\u011bly fotografie vypadat, aby odpov\u00eddaly va\u0161\u00ed obchodn\u00ed zna\u010dce.<\/strong><\/p>\n\n<p>P\u0159\u00ednosn\u00e9 je sd\u00edlet fotografie, kter\u00e9 m\u00e1te a m\u00e1te r\u00e1di. Aby fotograf jasn\u011b pochopil, co hled\u00e1te.<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\">Kdy\u017e mluv\u00edte o image zna\u010dky, sna\u017ete se co nejv\u00edce zam\u011b\u0159it na detaily. Diskutujte o barv\u00e1ch, t\u00f3nech a celkov\u00e9 estetice zna\u010dky.<\/p>\n\n<p>To pom\u016f\u017ee fotografovi sladit jeho tv\u016fr\u010d\u00ed vizi s va\u0161\u00ed, co\u017e povede k soudr\u017en\u00e9mu a p\u016fsobiv\u00e9mu vizu\u00e1ln\u00edmu ztv\u00e1rn\u011bn\u00ed va\u0161\u00ed zna\u010dky.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b00a8d9 stk-block-background\" data-block-id=\"b00a8d9\"><style>.stk-b00a8d9{background-color:var(--theme-palette-color-6,#ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-b00a8d9:before{background-color:var(--theme-palette-color-6,#ffffff) !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b00a8d9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2debc6\" data-v=\"4\" data-block-id=\"f2debc6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2debc6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f2debc6-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ab6ef6a\" data-block-id=\"ab6ef6a\"><p class=\"stk-block-text__text\"><span style=\"color: var(--theme-palette-color-7, #30465c);background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\"><strong>PRO TIP:<\/strong><\/span> Nebojte se fotografovi sd\u011blit konkr\u00e9tn\u00ed n\u00e1pady nebo koncepty. Profesion\u00e1lov\u00e9 to ocen\u00ed. Amat\u00e9\u0159i to ale neocen\u00ed, proto\u017ee si budou myslet, \u017ee pr\u00e1ci zvl\u00e1dnou l\u00e9pe, ani\u017e by n\u011bkdo strkal nos tam, kam nem\u00e1. Pravdou v\u0161ak je, \u017ee fotografie by m\u011bla reprezentovat zna\u010dku, a ne um\u011bleckou str\u00e1nku fotografa.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p><\/p>\n\n<h2 class=\"wp-block-heading\">Doporu\u010den\u00ed na postprodukci po samotn\u00e9m focen\u00ed<\/h2>\n\n<p>Focen\u00ed u\u017e prob\u011bhlo. Co te\u010f?<\/p>\n\n<p>A\u010dkoli by n\u011bkdo mohl \u0159\u00edci, \u017ee pr\u00e1ce s fotografov\u00e1n\u00edm je hotov\u00e1, <strong>k dod\u00e1n\u00ed fin\u00e1ln\u00edch fotografi\u00ed klientovi je je\u0161t\u011b opravdu<\/strong> daleko.<\/p>\n\n<h3 class=\"wp-block-heading\">Postprodukce pr\u00e1v\u011b za\u010dala.<\/h3>\n\n<p>Pokud si s fotografy promluv\u00edte soub\u011b\u017en\u011b s procesem, m\u011bli by ji\u017e m\u00edt docela dobr\u00e9 fotografie. Nyn\u00ed v\u0161ak za\u010d\u00edn\u00e1 ta d\u016fle\u017eit\u00e1 \u010d\u00e1st, kter\u00e1 zahrnuje vylep\u0161en\u00ed fotografi\u00ed, \u00fapravu sv\u011btla a p\u0159\u00edpadn\u00e9 retu\u0161e.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b4f426d\" data-block-id=\"b4f426d\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-b4f426d .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-b4f426d .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7295\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/09\/brad-neathery-nPy0X4xew60-unsplash-1.webp\" width=\"850\" height=\"567\" alt=\"mu&#x17E; vytv&#xE1;&#x159;ej&#xED;c&#xED; obchodn&#xED; nab&#xED;dku na notebooku\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/09\/brad-neathery-nPy0X4xew60-unsplash-1.webp 850w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/09\/brad-neathery-nPy0X4xew60-unsplash-1-300x200.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/09\/brad-neathery-nPy0X4xew60-unsplash-1-768x512.webp 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/span><\/figure><\/div>\n\n<p class=\"has-palette-color-5-background-color has-background\"><strong>Zva\u017ete, jak jsou v souladu s image va\u0161\u00ed zna\u010dky a zda \u00fa\u010dinn\u011b p\u0159ed\u00e1vaj\u00ed po\u017eadovan\u00e9 sd\u011blen\u00ed.<\/strong><\/p>\n\n<p>Pokud je t\u0159eba prov\u00e9st n\u011bjak\u00e9 zm\u011bny nebo \u00fapravy, poskytn\u011bte fotografovi jasnou a konstruktivn\u00ed zp\u011btnou vazbu. Aktivn\u00ed \u00fa\u010dast\u00ed v tomto procesu m\u016f\u017eete zajistit, \u017ee v\u00fdsledn\u00e9 fotografie budou skute\u010dn\u011b reprezentovat va\u0161i zna\u010dku a spln\u00ed va\u0161e o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n\n<h2 class=\"wp-block-heading\">Pr\u00e1ce byla dokon\u010dena: Dod\u00e1n\u00ed fotografi\u00ed va\u0161ich obchodn\u00edch prostor.<\/h2>\n\n<p>Pokud se budete \u0159\u00eddilt mojemi rady. M\u011bli byste m\u00edt skv\u011bl\u00e9 fotografie, kter\u00e9 budou odpov\u00eddat va\u0161im o\u010dek\u00e1v\u00e1n\u00edm a hlavn\u011b hlasu va\u0161\u00ed zna\u010dky.<\/p>\n\n<p>Nyn\u00ed je m\u016f\u017eete pou\u017e\u00edvat na jak\u00e9koli platform\u011b, nap\u0159\u00edklad na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, <a href=\"https:\/\/aivju.space\/cs\/blog\/firemni-profil-google-uzitecna-platforma-pro-vyhledavani-lokalnich-firem\/\">firemn\u00edm profilu Google<\/a>, str\u00e1nk\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed nebo na jak\u00fdchkoli webov\u00fdch str\u00e1nk\u00e1ch na internetu.<\/p>\n\n<p><strong>Hodn\u011b \u0161t\u011bst\u00ed!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obsah Pochopen\u00ed d\u016fle\u017eitosti komer\u010dn\u00ed fotografie \u00daloha profesion\u00e1ln\u00ed fotografie v podnik\u00e1n\u00ed \u00daloha 360\u00b0 fotografie v podnik\u00e1n\u00ed P\u0159\u00edprava interi\u00e9ru na fotografov\u00e1n\u00ed \u00daklid a organizace obchodn\u00edch prostor\u016f V\u00fdb\u011br spr\u00e1vn\u00e9ho osv\u011btlen\u00ed P\u0159\u00edprava exteri\u00e9ru na fotografov\u00e1n\u00ed Interi\u00e9rov\u00e9 a exteri\u00e9rov\u00e9 360\u00b0 fotografie Spolupr\u00e1ce s profesion\u00e1ln\u00edm fotografem Komunikace image va\u0161\u00ed zna\u010dky \u00davahy po fotografov\u00e1n\u00ed po focen\u00ed Postprodukce pr\u00e1v\u011b za\u010dala. Pr\u00e1ce byla dokon\u010dena: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[106,124,179],"tags":[114,215,216],"class_list":["post-10862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-fotografie","category-firemni","category-fotografovani","tag-360-fotografie-vs-staticka-fotografie","tag-priprava-prostoru","tag-samotne-foceni"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Obchodn\u00ed prostor: Jak ho p\u0159ipravit na focen\u00ed? - Aivju.space<\/title>\n<meta name=\"description\" content=\"\u010cek\u00e1te na focen\u00ed sv\u00fdch obchodn\u00edch prostor\u016f? 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