{"id":12305,"date":"2025-05-28T16:47:26","date_gmt":"2025-05-28T14:47:26","guid":{"rendered":"https:\/\/aivju.space\/blog\/navod-marketing-360-obsahu\/"},"modified":"2025-06-05T18:59:29","modified_gmt":"2025-06-05T16:59:29","slug":"navod-marketing-360-obsahu","status":"publish","type":"post","link":"https:\/\/aivju.space\/cs\/blog\/navod-marketing-360-obsahu\/","title":{"rendered":"Marketing 360\u00b0 obsahu: Jak z\u00edskat maximum ze sv\u00fdch 360\u00b0 fotografi\u00ed a virtu\u00e1ln\u00edch prohl\u00eddek?"},"content":{"rendered":"\n<p>M\u00e1te 360\u00b0 fotografie, 360\u00b0 videa nebo virtu\u00e1ln\u00ed prohl\u00eddku? &#8230; Ale nev\u00edte co te\u010f? Tento pr\u016fvodce v\u00e1m p\u0159esn\u011b uk\u00e1\u017ee, <strong>jak a kde implementovat 360\u00b0 obsah,<\/strong> abyste dos\u00e1hli nejlep\u0161\u00edch v\u00fdsledk\u016f ve sv\u00e9 marketingov\u00e9 strategii.  <\/p>\n\n<p><strong><span style=\"color: var(--theme-palette-color-8, #FF6900);\" class=\"stk-highlight\">Upozorn\u011bn\u00ed:<\/span><\/strong> Tento pr\u016fvodce je ur\u010den pouze pro spole\u010dnosti, kter\u00e9 ji\u017e maj\u00ed vytvo\u0159eny 360\u00b0 fotografie (videa) a virtu\u00e1ln\u00ed prohl\u00eddky sv\u00fdch prostor nebo objekt\u016f (produkt\u016f).<\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\"><strong>Stru\u010dn\u011b &#8230; o \u010dem se tu dnes budeme bavit:<\/strong> 1. Jak vlo\u017eit virtu\u00e1ln\u00ed prohl\u00eddku a 360\u00b0 fotografie na sv\u00e9 webov\u00e9 str\u00e1nky (nebo na str\u00e1nky obchodn\u00edho partnera). 2. Jak nahr\u00e1t obsah na sv\u016fj Firemn\u00ed profil Google. 3. Pou\u017e\u00edt\u00ed soci\u00e1ln\u00edch s\u00edt\u00edch. 4. Vyu\u017eit\u00ed ve sv\u00e9 e-mailov\u00e9 komunikaci (prodejn\u00ed argument). 5. Vyu\u017eit\u00ed na obchodn\u00edch sch\u016fzk\u00e1ch (v\u00fdstav\u011b \u010di konferenci). 6. Jak zv\u00fd\u0161it svou viditelnost ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed obsahov\u00e9ho marketingu.     <\/p>\n\n<h2 class=\"wp-block-heading\">1. P\u0159idejte na sv\u00e9 webov\u00e9 str\u00e1nky virtu\u00e1ln\u00ed prohl\u00eddku a 360\u00b0 obsah (priorita \u010d. 1)<\/h2>\n\n<p><strong>Pro\u010d?  <\/strong>Pr\u00e1v\u011b V\u00e1\u0161 web je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch a nejkontrolovan\u011bj\u0161\u00edm m\u00edstem va\u0161eho marketingu &#8230; no a pr\u00e1v\u011b 360\u00b0 z\u00e1\u017eitek zde m\u016f\u017ee zv\u00fd\u0161it interakce, sn\u00ed\u017eit m\u00edru odchodu (bounce rate) a nasm\u011brovat n\u00e1v\u0161t\u011bvn\u00edky k obchodn\u00ed akci dle va\u0161eho p\u0159\u00e1n\u00ed. <\/p>\n\n<p>No po\u010dkat ale&#8230; <strong>kam bychom m\u011bli um\u00edstit danou virtu\u00e1ln\u00ed prohl\u00eddku na na\u0161e webov\u00e9 str\u00e1nky<\/strong>? <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Nejjedodu\u0161\u00edm zp\u016fsobem je vlo\u017eit 360\u00b0 virtu\u00e1ln\u00ed prohl\u00eddku na svou domovskou str\u00e1nku nebo vytvo\u0159it speci\u00e1ln\u00ed webovou str\u00e1nku \u201eVirtu\u00e1ln\u00ed prohl\u00eddka\u201c a vlo\u017eit ji do hlavn\u00edho menu.<\/li>\n\n\n\n<li>Mo\u017enost je tak\u00e9 je p\u0159idat na jednotliv\u00e9 str\u00e1nky produktu\/slu\u017eby \u010di lokality prodejny.<\/li>\n\n\n\n<li>Jin\u00e1 strategie je tak\u00e9 vyu\u017e\u00edt strategii vyskakovac\u00edch oken (p\u0159. lightbox) nebo um\u00edstit informaci o existenci virtu\u00e1ln\u00ed prohl\u00eddky do posuvn\u00e9 (sticky) li\u0161ty ide\u00e1ln\u011b s v\u00fdrazn\u00fdm CTA tla\u010d\u00edtkem <em>\u201eOtev\u0159\u00edt Virtu\u00e1ln\u00ed prohl\u00eddku&#8220;.<\/em><\/li>\n\n\n\n<li>Nebo vyu\u017e\u00edt plovouc\u00ed widget nebo banner.<\/li>\n<\/ul>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-b00a8d9 stk-block-background\" data-block-id=\"b00a8d9\"><style>.stk-b00a8d9 {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-b00a8d9:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-b00a8d9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f2debc6\" data-v=\"4\" data-block-id=\"f2debc6\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f2debc6-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f2debc6-inner-blocks\">\n<p><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\"><strong>ProTip pro hotely a dal\u0161\u00ed velk\u00e9 prostory:<\/strong><\/span> Doporu\u010dujeme vyupou\u017e\u00edt jednu virtu\u00e1ln\u00ed prohl\u00eddku cel\u00e9ho hotelu na domovsk\u00e9 str\u00e1nce se v\u0161emi prostory a funkcemi a pot\u00e9 vytvo\u0159it samostatn\u00e9 jednoduch\u00e9 separ\u00e1tn\u00ed virtu\u00e1ln\u00ed prohl\u00eddky s r\u016fzn\u00fdmi sekcemi pro ka\u017edou podstr\u00e1nku\/nab\u00eddku (nap\u0159. jednol\u016f\u017ekov\u00fd pokoj, apartm\u00e1 Classic, luxusn\u00ed apartm\u00e1, &#8230;).<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-700513a stk-block-background\" data-block-id=\"700513a\"><style>.stk-700513a {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-700513a:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-700513a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-0046dce\" data-v=\"4\" data-block-id=\"0046dce\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-0046dce-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-0046dce-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">ProTip:<\/span><\/strong> Pokud vkl\u00e1d\u00e1te virtu\u00e1ln\u00ed prohl\u00eddku na sv\u00e9 webov\u00e9 str\u00e1nky a <strong>ukl\u00e1d\u00e1te data virtu\u00e1ln\u00ed prohl\u00eddky na sv\u016fj webhosting<\/strong>. Poslouchejte! P\u0159ed nahr\u00e1n\u00edm virtu\u00e1ln\u00ed prohl\u00eddky zkontrolujte, zda je na va\u0161em webhostingu dostate\u010dn\u011b velk\u00e9 \u00falo\u017ei\u0161t\u011b pro ulo\u017een\u00ed dat virtu\u00e1ln\u00ed prohl\u00eddky a zda je v\u00e1\u0161 hosting dostate\u010dn\u011b rychl\u00fd na to, aby virtu\u00e1ln\u00ed prohl\u00eddku bez probl\u00e9m\u016f na\u010detl (maxim\u00e1ln\u011b do 2 s).  <\/p>\n\n\n\n<p>Pokud ne &#8230; nechte poskytovatele virtu\u00e1ln\u00ed prohl\u00eddky ulo\u017eit data na <strong>extern\u00ed \u00falo\u017ei\u0161t\u011b nebo si po\u0159i\u010fte extern\u00ed \u00falo\u017ei\u0161t\u011b<\/strong> (nap\u0159. <a href=\"https:\/\/aws.amazon.com\/s3\/\">Amazon S3<\/a>) a odkazujte na n\u011bj pomoc\u00ed zna\u010dky iframe HTML.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p>Pokud chcete virtu\u00e1ln\u00ed prohl\u00eddku pou\u017e\u00edt na konkr\u00e9tn\u00ed webov\u00e9 str\u00e1nce, nap\u0159\u00edklad na domovsk\u00e9 str\u00e1nce nebo na str\u00e1nce \u201evirtu\u00e1ln\u00ed prohl\u00eddka\u201c, ale ne automaticky v celoobrazovkov\u00e9m re\u017eimu &#8211; pou\u017eijte <strong>zna\u010dku HTML iframe<\/strong> pro na\u010dten\u00ed obsahu z jin\u00e9ho \u00falo\u017ei\u0161t\u011b.<\/p>\n\n<p>Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f v\u00e1m poskytovatel virtu\u00e1ln\u00ed prohl\u00eddky pom\u016f\u017ee vlo\u017eit virtu\u00e1ln\u00ed prohl\u00eddku na va\u0161e webov\u00e9 str\u00e1nky pomoc\u00ed tagu iframe nebo specifick\u00e9ho pluginu pro CMS (redak\u010dn\u00ed syst\u00e9m), jako je <a href=\"http:\/\/wordpress.org\">WordPress<\/a>, Wix nebo nap\u0159\u00edklad Drupal.<\/p>\n\n<p><strong>P\u0159\u00edklad zna\u010dky iframe jazyka HTML (obecn\u011b):<\/strong><\/p>\n\n<p><iframe loading=\"lazy\" src=\"https:\/\/nazev-webove-stranky.cz\/virtualni-prohlidka\" width=\"100%\" height=\"600px\" allowfullscreen=\"\"><\/iframe><\/p>\n\n<p>Pokud chcete pou\u017e\u00edt metodu iframe, <strong>um\u00edst\u011bte virtu\u00e1ln\u00ed prohl\u00eddku \u201enad z\u00e1hyb\u201c<\/strong> (\u010d\u00e1st webov\u00e9 str\u00e1nky, kter\u00e1 je viditeln\u00e1 bez posouv\u00e1n\u00ed).<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-55896d9 stk-block-background\" data-block-id=\"55896d9\"><style>.stk-55896d9 {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-55896d9:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-55896d9-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-855c432\" data-v=\"4\" data-block-id=\"855c432\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-855c432-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-855c432-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">ProTip:<\/span><\/strong> Vlo\u017ete do <strong>n\u00e1zvu slo\u017eky kl\u00ed\u010dov\u00e9 slovo \u201evirtu\u00e1ln\u00ed prohl\u00eddka<\/strong>\u201c, aby bylo i pro vyhled\u00e1va\u010d Google z\u0159ejm\u00e9, \u017ee tato webov\u00e1 str\u00e1nka obsahuje virtu\u00e1ln\u00ed prohl\u00eddku.<\/p>\n\n\n\n<p>Nap\u0159.<strong>&#8222;https:\/\/nazev-webove-stranky.cz\/virtualni-prohlidka-hotelu\/prezidenske-apartma<\/strong><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p>Viditeln\u00e9 <strong>kl\u00ed\u010dov\u00e9 slovo v adrese URL je<\/strong> tak\u00e9 <strong>v\u00fdhodn\u00e9 pro sd\u00edlen\u00ed v reklam\u00e1ch<\/strong>, e-mailech a p\u0159\u00edsp\u011bvc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9bc75ad\" id=\"strong-2-nbsp-update-your-google-business-profile-with-360-photos-strong-strong-strong\" data-block-id=\"9bc75ad\"><h2 class=\"stk-block-heading__text\"><strong>2. Boost Firemn\u00edho profilu na Googlu pomoc\u00ed 360\u00b0 fotografi\u00ed<\/strong><strong><\/strong><\/h2><\/div>\n\n<p><strong>Pro\u010d vyu\u017e\u00edt<\/strong> <a href=\"https:\/\/aivju.space\/cs\/blog\/firemni-profil-google-uzitecna-platforma-pro-vyhledavani-lokalnich-firem\/\">Firemn\u00ed profil Google<\/a> (d\u0159\u00edve Google My Business)? Jeliko\u017e tato platforma slou\u017e\u00ed \u010dasto jako <strong>prvn\u00ed kontakt potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f s va\u0161i firmou v online prost\u0159ed\u00ed<\/strong> p\u0159i googlen\u00ed va\u0161\u00ed spole\u010dnosti. A pr\u00e1v\u011b p\u0159id\u00e1n\u00ed 360\u00b0 obsahu v\u00e1m m\u016f\u017ee pomoci uk\u00e1zat va\u0161i nab\u00eddkou, zaujmout a zv\u00fd\u0161it tak viditelnost va\u0161\u00ed firmy v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n<p><strong>V\u00fdhody vyu\u017eit\u00ed Firem\u00edho profilu na Googlu:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Zobrazuje se ve <strong>vyhled\u00e1va\u010di Google a Map\u00e1ch Google<\/strong><\/li>\n\n\n\n<li>Zvy\u0161uje m\u00edru prokliku na va\u0161e webov\u00e9 str\u00e1nky<\/li>\n\n\n\n<li>Zvy\u0161uje d\u016fv\u011bru t\u00edm, \u017ee umo\u017e\u0148uje u\u017eivatel\u016fm \u201evid\u011bt va\u0161i nab\u00eddku p\u0159ed fyzickou n\u00e1v\u0161t\u011bvou\u201c.<\/li>\n\n\n\n<li>Podporuje osobn\u00ed n\u00e1v\u0161t\u011bvu z\u00e1kazn\u00edk\u016f<\/li>\n\n\n\n<li>Zlep\u0161uje va\u0161e <strong>lok\u00e1ln\u00ed SEO<\/strong> ve vyhled\u00e1v\u00e1n\u00ed<\/li>\n<\/ul>\n\n<p><strong>Doporu\u010den\u00ed, jak vyu\u017e\u00edt v\u00e1\u0161 360\u00b0 obsah na t\u00e9to platform\u011b:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>Ke ka\u017ed\u00e9mu nahran\u00e9mu obr\u00e1zku p\u0159idejte <strong>popisky<\/strong> (v\u010detn\u011b kl\u00ed\u010dov\u00fdch slov).<\/li>\n\n\n\n<li>Aktualizujte 360\u00b0 obsah v\u017edy kdy\u017e se zm\u011bn\u00ed v\u00e1\u0161 prostor (nov\u00fd interi\u00e9r, rekonstrukce atd.).<\/li>\n\n\n\n<li>Kombinujte je se standardn\u00edmi fotografiemi a videi, abyste z\u00edskali ucelen\u00fd profil.<\/li>\n\n\n\n<li>Podporujte recenze, kter\u00e9 zmi\u0148uj\u00ed pohlcuj\u00edc\u00ed z\u00e1\u017eitek!<\/li>\n<\/ul>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9d5b772\" id=\"how-to-upload-your-360-content-to-my-google-business-profile\" data-block-id=\"9d5b772\"><h3 class=\"stk-block-heading__text\">Jak nahr\u00e1t 360\u00b0 obsah na firemn\u00ed profil Google?<\/h3><\/div>\n\n<p>Existuj\u00ed <strong>dva r\u016fzn\u00e9 p\u0159\u00edstupy<\/strong>:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Nahrajte ka\u017edou 360\u00b0 fotografii zvl\u00e1\u0161\u0165 na sv\u016fj profil p\u0159\u00edmo na sv\u00e9m Firemn\u00edm profilu Google v sekci Fotky.<\/li>\n\n\n\n<li>Pomoc\u00ed specifick\u00e9ho softwaru, jako je <a href=\"https:\/\/ggnome.com\/pano2vr\/\">Pano2VR<\/a>, Panopro nebo jin\u00e9ho softwaru pro virtu\u00e1ln\u00ed prohl\u00eddky, lze nahr\u00e1t celou virtu\u00e1ln\u00ed prohl\u00eddku na server Google, aby n\u00e1v\u0161t\u011bvn\u00edk mohl p\u0159ech\u00e1zet z jednoho m\u00edsta (jedn\u00e9 360\u00b0 fotografie) na druh\u00e9. A prozkoumat tak cel\u00fd prostor a ne jen jeden samostatn\u00fd 360\u00b0 pohled. <\/li>\n<\/ol>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-349937a\" id=\"strong-&#x1F4E3;-strong-strong-nbsp-3-nbsp-share-your-content-on-social-media-strong-strong-nbsp-platforms-strong\" data-block-id=\"349937a\"><h2 class=\"stk-block-heading__text\"><strong>\ud83d\udce3<\/strong><strong>  3. Sd\u00edlen\u00ed obsahu na soci\u00e1ln\u00edch<\/strong><strong> s\u00edt\u00edch<\/strong><\/h2><\/div>\n\n<p><strong>Pro\u010d vyu\u017e\u00edt Soci\u00e1ln\u00ed s\u00edt\u011b?<\/strong> V dne\u0161n\u00ed dob\u011b se pozornost soust\u0159ed\u00ed hlavn\u011b na soci\u00e1ln\u00ed m\u00e9dia a to hlavn\u011b od mlad\u0161\u00edho poblika. Sd\u00edlen\u00ed 360\u00b0 fotografi\u00ed a virtu\u00e1ln\u00edch prohl\u00eddek na soci\u00e1ln\u00edch s\u00edt\u00edch pom\u00e1h\u00e1 <strong>vybo\u010dit z \u0159ady a zastavit &#8222;scolling\u016f u\u017eivatele.<\/strong> Interaktivn\u00ed obsah pom\u00e1h\u00e1 zv\u00fd\u0161it dosah (reach), zapojen\u00ed (engagement) a vytv\u00e1\u0159\u00ed <strong>nezapomenuteln\u00fd z\u00e1\u017eitek<\/strong>, kter\u00fd se statick\u00e9mu obsahu nikdy nevyrovn\u00e1. <\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\">Skute\u010dnou ot\u00e1zkou v\u0161ak je&#8230; <strong>&#8222;Kterou soci\u00e1ln\u00ed s\u00ed\u0165 pou\u017e\u00edt pro sv\u00e9 marketingov\u00e9 \u00fasil\u00ed?&#8220;<\/strong> A to je jist\u011b dobr\u00e1 ot\u00e1zka &#8230; A odpov\u011b\u010f: &#8222;Pokud je va\u0161e c\u00edlov\u00e1 skupina na Instagramu, pou\u017eijte Instagram, a pokud pou\u017e\u00edv\u00e1 jinou platformu, p\u0159izp\u016fsobte sv\u016fj p\u0159\u00edstup a pou\u017eijte platformu, kter\u00e1 p\u0159in\u00e1\u0161\u00ed nejvy\u0161\u0161\u00ed obchodn\u00ed v\u00fdsledky.<\/p>\n\n<p>A nebojte se, v\u00e1\u0161 360\u00b0 obsah m\u016f\u017eete pou\u017e\u00edt na ka\u017ed\u00e9 platform\u011b. <strong>A to i p\u0159esto, \u017ee n\u011bkter\u00e9 platformy nab\u00edzej\u00ed nativn\u00ed podporu 360\u00b0 obsahu a jin\u00e9 nikoliv. To ale neznamen\u00e1, \u017ee vytvo\u0159en\u00fd obsah nelze pou\u017e\u00edt v jin\u00e9m form\u00e1tu, kter\u00fd vyhovuje po\u017eadavk\u016fm platformy.<\/strong><\/p>\n\n<p>Pod\u011bl\u00edm se s v\u00e1mi o to, kter\u00e9 form\u00e1ty a platformy funguj\u00ed v sou\u010dasn\u00e9 dob\u011b nejl\u00e9pe v roce 2025.<\/p>\n\n<p><strong>Facebook<\/strong> umo\u017e\u0148uje zve\u0159ej\u0148ovat 360\u00b0 fotografie v interaktivn\u00ed podob\u011b (Facebook podporuje 360\u00b0 obr\u00e1zky).<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-96f8c72 stk-block-background\" data-block-id=\"96f8c72\"><style>.stk-96f8c72 {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-96f8c72:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-96f8c72-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3465d6b\" data-v=\"4\" data-block-id=\"3465d6b\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3465d6b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3465d6b-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">ProTip:<\/span><\/strong> 360\u00b0 fotografie bude zve\u0159ejn\u011bna jako interaktivn\u00ed pouze v p\u0159\u00edpad\u011b, \u017ee Facebook rozpozn\u00e1, \u017ee se jedn\u00e1 o 360\u00b0 obsah. <strong>To pozn\u00e1te tak, \u017ee p\u0159ed zve\u0159ejn\u011bn\u00edm 360\u00b0 fotografie na Facebooku uvid\u00edte ikonu interaktivity<\/strong>. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p><strong>Instagram <\/strong>a<strong> TikTok<\/strong> jako platformy zam\u011b\u0159en\u00e9 na videa nepodporuj\u00ed nativn\u00ed podporu 360\u00b0, ale kr\u00e1tk\u00e1 videa jsou v sou\u010dasn\u00e9 dob\u011b velmi \u00fa\u010dinn\u00e1 (nap\u0159. upout\u00e1vky nebo nahr\u00e1vky obrazovky). Tak\u00e9 videa u\u017eivatel\u016f, kte\u0159\u00ed testuj\u00ed nebo si hraj\u00ed s virtu\u00e1ln\u00ed prohl\u00eddkou na pozad\u00ed s n\u011bjak\u00fdm hlasov\u00fdm koment\u00e1\u0159em, se zdaj\u00ed b\u00fdt opravdu poutav\u00e1 a \u00fa\u010dinn\u00e1. <\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c378475 stk-block-background\" data-block-id=\"c378475\"><style>.stk-c378475 {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-c378475:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c378475-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8bd1d49\" data-v=\"4\" data-block-id=\"8bd1d49\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8bd1d49-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8bd1d49-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">ProTip:<\/span><\/strong> P\u0159id\u00e1n\u00ed jasn\u00e9ho tla\u010d\u00edtka CTA (call-to-action) pro vyzkou\u0161en\u00ed virtu\u00e1ln\u00ed prohl\u00eddky na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a um\u00edst\u011bn\u00ed odkazu na jej\u00ed prozkoum\u00e1n\u00ed m\u016f\u017ee b\u00fdt opravdu \u00fa\u010dinn\u00e9 z hlediska prodejn\u00edho trycht\u00fd\u0159e (konverze pouh\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f soci\u00e1ln\u00edch s\u00edt\u00ed na potenci\u00e1ln\u00ed kupuj\u00edc\u00ed na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch). <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p><strong>Nav\u00edc p\u0159ipnut\u00ed videa na Instagramu na za\u010d\u00e1tek kan\u00e1lu m\u016f\u017ee zv\u00fd\u0161it \u00fa\u010dinnost p\u0159\u00edsp\u011bvku<\/strong> a generovat v\u00edce obchodn\u00edch kontakt\u016f.  <\/p>\n\n<p>Na druhou stranu <strong>YouTube<\/strong> podporuje 360\u00b0 video obsah a vy m\u016f\u017eete sd\u00edlet 360\u00b0 videoprohl\u00eddku dle va\u0161ich p\u0159\u00e1n\u00ed. Zde je t\u0159eba zm\u00ednit, \u017ee 360\u00b0 videa jsou opravdu velk\u00e1 z hlediska velikosti dat, a proto dobr\u00e9 p\u0159ipojen\u00ed k internetu je nutnost\u00ed pro zaji\u0161t\u011bn\u00ed bezprobl\u00e9mov\u00e9ho u\u017eivatelsk\u00e9ho z\u00e1\u017eitku. <\/p>\n\n<p><strong>Pro LinkedIn, X (Twitter), Pinterest<\/strong> a dal\u0161\u00ed soci\u00e1ln\u00ed s\u00edt\u011b m\u016f\u017eete vyu\u017e\u00edt r\u016fzn\u00e9 form\u00e1ty (text, obr\u00e1zek, screenshot virtu\u00e1ln\u00ed prohl\u00eddky, focen\u00ed ze z\u00e1kulis\u00ed, &#8230;) k prezentaci prostoru jako sou\u010d\u00e1st vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bhu zna\u010dky nebo firemn\u00ed kultury.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3c3c4cc stk-block-background\" data-block-id=\"3c3c4cc\"><style>.stk-3c3c4cc {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-3c3c4cc:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3c3c4cc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-41efef2\" data-v=\"4\" data-block-id=\"41efef2\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-41efef2-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-41efef2-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">ProTip:<\/span><\/strong> Kombinace <strong>p\u0159\u00edstupu k virtu\u00e1ln\u00ed prohl\u00eddce a WhatsApp<\/strong> m\u016f\u017ee b\u00fdt tak\u00e9 zaj\u00edmav\u00fd zp\u016fsob, jak p\u0159ev\u00e9st z\u00e1kazn\u00edka a pozvat ho na sv\u00e9 webov\u00e9 str\u00e1nky, aby u\u010dinil informovan\u011bj\u0161\u00ed rozhodnut\u00ed.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-82b8fa8\" data-block-id=\"82b8fa8\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-82b8fa8-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f35ca87\" data-v=\"4\" data-block-id=\"f35ca87\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f35ca87-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f35ca87-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1e6ab07\" id=\"strong-&#x1F4EC;-strong-strong-nbsp-4-nbsp-enhance-your-email-campaigns-strong-strong-nbsp-and-communication-strong\" data-block-id=\"1e6ab07\"><h2 class=\"stk-block-heading__text\"><strong>\ud83d\udcec<\/strong><strong>  4. Vylep\u0161ete sv\u00e9 e-mailov\u00e9 kampan\u011b<\/strong><strong> a komunikaci<\/strong><\/h2><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p><strong>Pro\u010d je st\u00e1le E-mail je jedn\u00edm z nejp\u0159\u00edm\u011bj\u0161\u00edch a nejefektivn\u011bj\u0161\u00edch zp\u016fsob\u016f, jak oslovit sv\u00e9 publikum?<\/strong> Proto\u017ee je to st\u00e1le jeden z nejv\u00edce pou\u017e\u00edvan\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f. Nicm\u00e9n\u011b pokud chcete nab\u00eddkou sv\u00fdm z\u00e1kazn\u00edk\u016f n\u011bco nav\u00edc, Integrace 360\u00b0 obsahu do va\u0161ich kampan\u00ed dod\u00e1v\u00e1 <strong>vizu\u00e1ln\u00ed p\u0159ita\u017elivost<\/strong>, <strong>interaktivitu<\/strong> a <strong>jedine\u010dn\u00fd z\u00e1\u017eitek<\/strong>, kter\u00e9mu se tradi\u010dn\u00ed statick\u00e9 e-maily nemohou rovnat. <\/p>\n\n<p>Existuje n\u011bkolik n\u00e1pad\u016f, jak m\u016f\u017eete do sv\u00e9 emailov\u00e9 strategie za\u010dlenit virtu\u00e1ln\u00ed prohl\u00eddku nebo 360\u00b0 obsah:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Zlep\u0161en\u00ed prodejn\u00edho procesu: <\/strong>Ne\u017e str\u00e1v\u00edte \u010das odpov\u00edd\u00e1n\u00edm na nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky t\u00fdkaj\u00edc\u00ed se va\u0161\u00ed nab\u00eddky prost\u0159ednictv\u00edm e-mailu &#8211; poskytn\u011bte odkaz na kompletn\u00ed z\u00e1\u017eitek na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, kde si klienti mohou prohl\u00e9dnout va\u0161e prostory pomoc\u00ed virtu\u00e1ln\u00ed prohl\u00eddky a sami si odpov\u011bd\u011bt na dan\u00e9 ot\u00e1zky.<\/li>\n\n\n\n<li><strong>Osloven\u00ed nov\u00fdch klient\u016f:<\/strong> P\u0159i cold-outreach strategii uka\u017ete klientovi hodnotu d\u00edky virtu\u00e1ln\u00ed prohl\u00eddce a p\u0159esv\u011bd\u010dte jej, aby prozkoumali va\u0161e prostory online a pokud se budou l\u00edbit a\u0165 daj\u00ed v\u011bd\u011bt (bez \u017e\u00e1dn\u00e9ho z\u00e1vazku).<\/li>\n\n\n\n<li><strong>Sekce z\u00e1pat\u00ed:<\/strong> P\u0159idejte odkaz <em>\u201eObjevte na\u0161e prostory nyn\u00ed\u201c<\/em> nebo banner s obr\u00e1zkem vedouc\u00edm na virtu\u00e1ln\u00ed prohl\u00eddku na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch.  <\/li>\n\n\n\n<li><strong>Sou\u010d\u00e1st\u00ed marketingu obsahu newsletteru nebo blogu<\/strong><\/li>\n<\/ul>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-4360ffc stk-block-background\" data-block-id=\"4360ffc\"><style>.stk-4360ffc {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-4360ffc:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-4360ffc-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-50453b7\" data-v=\"4\" data-block-id=\"50453b7\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-50453b7-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-50453b7-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">ProTip:<\/span><\/strong> P\u0159em\u00fd\u0161lejte o tom, jak m\u016f\u017eete vylep\u0161it <strong>automatick\u00e9 e-maily<\/strong>, kdy\u017e jste mimo kancel\u00e1\u0159 nebo je v\u00e1\u0161 obchod zrovna zav\u0159en\u00fd.<\/p>\n\n\n\n<p>Nikdo nem\u00e1 r\u00e1d, kdy\u017e mu p\u0159ijde e-mail typu \u201ebohu\u017eel v\u00e1m v sou\u010dasn\u00e9 dob\u011b nem\u016f\u017eeme pomoci\u201c, tak\u017ee jej m\u016f\u017eete upravit a poskytnout potenci\u00e1ln\u00ed alternativu typu \u201eDobr\u00fd den, pravd\u011bpodobn\u011b m\u00e1te dotaz t\u00fdkaj\u00edc\u00ed se na\u0161ich prostor nebo na\u0161ich produkt\u016f, \u017ee? V sou\u010dasn\u00e9 dob\u011b m\u00e1me zav\u0159eno, ale mo\u017en\u00e1 v\u00e1m na n\u011bkter\u00e9 ot\u00e1zky odpov\u00ed na\u0161e interaktivn\u00ed virtu\u00e1ln\u00ed prohl\u00eddka. M\u016f\u017eete se na ni pod\u00edvat\u201c ZDE \u201e. Pokud pot\u0159ebujete skute\u010dnou osobn\u00ed interakci &#8211; ud\u011bl\u00e1m v\u0161e pro to, abych v\u00e1m z\u00edtra odpov\u011bd\u011bl.\u201c<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p>Uve\u010fte je v uv\u00edtac\u00edch e-mailech, ozn\u00e1men\u00edch o dnech otev\u0159en\u00fdch dve\u0159\u00ed nebo p\u0159i uveden\u00ed produktu na trh.<\/p>\n\n<p>V\u00fdhody za\u010dlen\u011bn\u00ed Virtu\u00e1ln\u00edch prohl\u00eddek do e-mailov\u00e9 komunikace (e-mailov\u00fd marketing)<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Zvy\u0161te <strong>m\u00edru proklik\u016f<\/strong> pomoc\u00ed poutav\u00fdch vizu\u00e1l\u016f<\/li>\n\n\n\n<li>P\u0159esm\u011brov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti na va\u0161e webov\u00e9 str\u00e1nky nebo webov\u00e9 str\u00e1nky va\u0161ich obchodn\u00edch partner\u016f  <\/li>\n\n\n\n<li>Zlep\u0161ete <strong>p\u00e9\u010di o potenci\u00e1ln\u00ed z\u00e1kazn\u00edky<\/strong> t\u00edm, \u017ee nab\u00eddnete pohled na sv\u016fj prostor nebo produkt z jin\u00e9ho \u00fahlu<\/li>\n\n\n\n<li>Pos\u00edlen\u00ed inovace a transparentnosti va\u0161\u00ed zna\u010dky<\/li>\n<\/ul>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-bb5ca6a stk-block-background\" data-block-id=\"bb5ca6a\"><style>.stk-bb5ca6a {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-bb5ca6a:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-bb5ca6a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-556b18d\" data-v=\"4\" data-block-id=\"556b18d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-556b18d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-556b18d-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">PROTIP:<\/span><\/strong> Pro lep\u0161\u00ed sledov\u00e1n\u00ed efektivity e-mailov\u00fdch kampan\u00ed m\u016f\u017eete pou\u017e\u00edt <strong>atributy UTM<\/strong> a sledovat, kolik p\u0159\u00edjemc\u016f klikne na prohl\u00eddku. Doporu\u010dujeme tak\u00e9 prov\u00e9st A\/B testov\u00e1n\u00ed, abyste zjistili, kter\u00fd CTA funguje nejl\u00e9pe. (Nap\u0159.<em>\u201ePod\u00edvejte se dovnit\u0159 [n\u00e1zev firmy]\u201c<\/em> vs. <em>\u201eV\u00e1\u0161 exkluzivn\u00ed 360\u00b0 p\u0159\u00edstup\u201c vs. &#8230;.<\/em>).  <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-f4208d9\" id=\"strong-5-nbsp-interactive-content-in-sales-process-amp-client-presentations-strong-strong-strong\" data-block-id=\"f4208d9\"><h2 class=\"stk-block-heading__text\"><strong>5. Interaktivn\u00ed obsah v prodejn\u00edm procesu<\/strong><strong><\/strong><\/h2><\/div>\n\n<p>I<strong>nteraktivn\u00ed prezentace<\/strong> jsou dynami\u010dt\u011bj\u0161\u00ed a p\u0159esv\u011bd\u010div\u011bj\u0161\u00ed a vytv\u00e1\u0159\u00ed reakci <strong>\u201ewow, to je \u00fa\u017easn\u00e9\u201c<\/strong>, kter\u00e1 vyvol\u00e1v\u00e1 transparentnost a d\u016fv\u011bru. <\/p>\n\n<p>Existuje n\u011bkolik p\u0159\u00edpad\u016f, jak za\u010dlenit interaktivn\u00ed 360\u00b0 obsah do sv\u00e9ho prodejn\u00edho procesu:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Vkl\u00e1dejte Virtu\u00e1ln\u00ed prohl\u00eddky p\u0159\u00edmo do sv\u00e9ho <strong>pitch decku<\/strong> (Google Slides, PowerPoint).<\/li>\n\n\n\n<li>Pou\u017eit\u00ed b\u011bhem hovor\u016f Zoom\/Teams prost\u0159ednictv\u00edm sd\u00edlen\u00ed obrazovky nebo odkaz\u016f.<\/li>\n\n\n\n<li>P\u0159idejte jako sou\u010d\u00e1st n\u00e1sledn\u00fdch e-mail\u016f nebo n\u00e1vrh\u016f.<\/li>\n\n\n\n<li><strong>Na fyzick\u00e9 sch\u016fzce m\u016f\u017eete pou\u017e\u00edt za\u0159\u00edzen\u00ed VR nebo tablet k interaktivn\u00ed prezentaci prostoru nebo produkt\u016f,<\/strong> abyste podpo\u0159ili sv\u00e9 tvrzen\u00ed a usnadnili klientovi jeho pochopen\u00ed.<\/li>\n<\/ul>\n\n<p class=\"has-palette-color-5-background-color has-background\">Virtu\u00e1ln\u00ed prohl\u00eddky a 360\u00b0 vizualizace <strong>zviditeln\u00ed<\/strong> va\u0161i prodejn\u00ed prezentaci. A\u0165 u\u017e prod\u00e1v\u00e1te nemovitosti, B2B slu\u017eby nebo fyzick\u00e9 produkty, 360\u00b0 obsah pom\u00e1h\u00e1 potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm <strong>vizu\u00e1ln\u011b si vyzkou\u0161et, co nab\u00edz\u00edte<\/strong>, a to i na d\u00e1lku &#8211; d\u00edky tomu je va\u0161e nab\u00eddka p\u0159esv\u011bd\u010div\u011bj\u0161\u00ed, poutav\u011bj\u0161\u00ed a zapamatovateln\u011bj\u0161\u00ed. <\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-c02bc4e\" id=\"strong-&#x1F3AA;-strong-strong-nbsp-6-nbsp-promote-your-business-in-events-amp-exhibitions-strong-strong-strong\" data-block-id=\"c02bc4e\"><h2 class=\"stk-block-heading__text\"><strong>\ud83c\udfaa<\/strong><strong>  6. Propagujte svou firmu na akc\u00edch a v\u00fdstav\u00e1ch<\/strong><strong><\/strong><\/h2><\/div>\n\n<p><strong>P\u0159itahn\u011bte pozornost a zvy\u0161te z\u00e1jem o v\u00e1\u0161 product \u010di \u0161lu\u017ebu<\/strong> na obchodn\u00edch akc\u00edch, v\u00fdstav\u00e1ch \u010di konferenc\u00edch d\u00edky interaktivn\u00edmu obsahu, kter\u00fd si ka\u017ed\u00fd m\u016f\u017ee vyzkou\u0161et.<\/p>\n\n<p>Akce a veletrhy jsou p\u0159epln\u011bn\u00e9, konkuren\u010dn\u00ed a hlu\u010dn\u00e9. Chcete-li vyniknout, pot\u0159ebujete v\u00edc ne\u017e jen bro\u017eury a bannery &#8211; mus\u00edte zv\u00fd\u0161it \u00farove\u0148 z\u00e1\u017eitkov\u00e9ho marketingu (experiential marketing) a investovat do <strong>n\u00e1stroj\u016f,<\/strong> kter\u00e9 lidi zastav\u00ed. A p\u0159esn\u011b to v\u00e1m poskytne 360\u00b0 obsah.  <\/p>\n\n<p class=\"has-palette-color-5-background-color has-background\">A\u0165 u\u017e prezentujete m\u00edsto, produkt, za\u0159\u00edzen\u00ed nebo proces, virtu\u00e1ln\u00ed prohl\u00eddka a 360\u00b0 obsah mohou <strong>simulovat fyzickou zku\u0161enost<\/strong>.<strong> <\/strong>pro \u00fa\u010dastn\u00edky, kte\u0159\u00ed nemohou nav\u0161t\u00edvit skute\u010dnou v\u00fdstavu. Va\u0161e firma m\u016f\u017ee tyto techniky vyu\u017e\u00edt: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>P\u0159i zobrazen\u00ed 360\u00b0 obsahu na obrazovce tabletu, notebooku nebo mobiln\u00edho za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li>Ve specifick\u00fdch p\u0159\u00edpadech mohou b\u00fdt pou\u017eity samoz\u0159ejm\u011b i VR za\u0159\u00edzen\u00ed<\/li>\n\n\n\n<li><strong>QR k\u00f3dy, kter\u00e9 umo\u017en\u00ed potenci\u00e1ln\u00edm klient\u016fm nav\u0161t\u00edvit va\u0161e webov\u00e9 str\u00e1nky pomoc\u00ed vlastn\u00edch mobiln\u00edch za\u0159\u00edzen\u00ed (um\u00edst\u011bte QR k\u00f3d na bro\u017eury, informa\u010dn\u00ed listy, roll-up bannery, &#8230;).<\/strong><\/li>\n<\/ul>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-741c6e4 stk-block-background\" data-block-id=\"741c6e4\"><style>.stk-741c6e4 {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;}.stk-741c6e4:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-741c6e4-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-ec91a28\" data-v=\"4\" data-block-id=\"ec91a28\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-ec91a28-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-ec91a28-inner-blocks\">\n<p><strong><span style=\"background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">ProTip:<\/span><\/strong> Ujist\u011bte se, \u017ee va\u0161e <strong><a href=\"https:\/\/aivju.space\/cs\/blog\/musi-byt-vase-virtualni-prohlidka-responzivni\/\">virtu\u00e1ln\u00ed prohl\u00eddka byla 100% p\u0159izp\u016fsoben\u00e1 mobiln\u00edm za\u0159\u00edzen\u00edm<\/a><\/strong> a otev\u0159ela se bez nutnosti p\u0159ihl\u00e1\u0161en\u00ed. Toto doporu\u010den\u00ed m\u016f\u017ee zabr\u00e1nit vytvo\u0159en\u00ed negativn\u00edho prvn\u00edho dojmu u va\u0161eho potenci\u00e1ln\u00edho klienta nebo partnera. <\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p>Velmi doporu\u010dujeme pou\u017e\u00edvat <a href=\"https:\/\/aivju.space\/cs\/blog\/proc-jsou-virtualni-prohlidky-s-brandingem-uzitecne\/\">zna\u010dkov\u00e9 virtu\u00e1ln\u00ed prohl\u00eddky<\/a>, kter\u00e9 klient pou\u017e\u00edv\u00e1 na v\u00fdstav\u011b, proto\u017ee n\u00e1v\u0161t\u011bvn\u00edk na v\u00fdstav\u011b pravd\u011bpodobn\u011b ji\u017e vid\u011bl mnoho firemn\u00edch st\u00e1nk\u016f a v\u00e1\u0161 z\u00e1\u017eitek mus\u00ed vyniknout a n\u00e1v\u0161t\u011bvn\u00edk si mus\u00ed zapamatovat z\u00e1\u017eitek spojen\u00fd s va\u0161\u00ed spole\u010dnost\u00ed.<\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1fe9dac\" id=\"strong-&#x1F9E0;-strong-strong-nbsp-7-nbsp-reinforce-blog-amp-content-marketing-strong-strong-strong\" data-block-id=\"1fe9dac\"><h2 class=\"stk-block-heading__text\"><strong>\ud83e\udde0<\/strong><strong>  7. Pos\u00edlen\u00ed blogu a obsahov\u00e9ho marketingu<\/strong><strong><\/strong><\/h2><\/div>\n\n<p><strong>Pro\u010d?<\/strong> Proto\u017ee obsahov\u00fd marekting &#8222;is the king&#8220; v dne\u0161n\u00ed dob\u011b, a pokud chcete aby n\u00e1v\u0161t\u011bvn\u00edk na va\u0161ich str\u00e1nk\u00e1ch ztr\u00e1vil del\u0161\u00ed dobu, dejte mu d\u016fvod v podob\u011b interaktivn\u00edho obsahu, kter\u00fd d\u00e1v\u00e1 va\u0161eho firemn\u00edmu p\u0159\u00edb\u011bhu hloubku.<\/p>\n\n<p><strong>Po\u010dkat &#8230; ale JAK to ud\u011blat?<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li>V p\u0159\u00edsp\u011bvc\u00edch na blogu pou\u017e\u00edvejte sn\u00edmky obrazovky nebo interaktivn\u00ed vlo\u017eky.<\/li>\n\n\n\n<li>Pi\u0161te doprovodn\u00e9 p\u0159\u00edsp\u011bvky jako <strong>\u201eZ\u00e1kulis\u00ed\u201c<\/strong> nebo \u201eVirtu\u00e1ln\u00ed prohl\u00eddka\u201c.<\/li>\n\n\n\n<li>Spojte je s referencemi, p\u0159\u00edpadov\u00fdmi studiemi nebo p\u0159\u00edb\u011bhy o prom\u011bn\u011b.<\/li>\n<\/ul>\n\n<p>V\u00e1\u0161 blog a strategie obsahu jsou m\u00edstem, kde <strong>vzd\u011bl\u00e1v\u00e1te, informujete a p\u0159itahujete n\u00e1v\u0161t\u011bvnost organickou cestou<\/strong>. Vlo\u017een\u00ed 360\u00b0 obsahu do p\u0159\u00edsp\u011bvk\u016f na blogu nejen zvy\u0161uje \u010das str\u00e1ven\u00fd na str\u00e1nce, ale tak\u00e9 posiluje SEO, udr\u017euje \u010dten\u00e1\u0159e v pozornosti a d\u00e1v\u00e1 va\u0161emu obsahu jedine\u010dnou v\u00fdhodu oproti statick\u00e9 konkurenci. <\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-01c509c\" id=\"strong-&#x1F4CA;-strong-strong-nbsp-8-nbsp-final-recommendations-monitor-measure-improve-strong\" data-block-id=\"01c509c\"><h2 class=\"stk-block-heading__text\"><strong>\ud83d\udcca<\/strong><strong>  8. Z\u00e1v\u011bre\u010dn\u00e1 doporu\u010den\u00ed: Monitorovat, m\u011b\u0159it, zlep\u0161ovat<\/strong><\/h2><\/div>\n\n<p><strong>Pochopte, co u v\u00e1s nejv\u00edce funguje<\/strong>, a zlep\u0161ete si tam n\u00e1vratnost investic (ROI).<\/p>\n\n<p><strong><u>Kontroln\u00ed seznam (checklist):<\/u><\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Vlo\u017ete na sv\u00e9 webov\u00e9 str\u00e1nky virtu\u00e1ln\u00ed prohl\u00eddku a 360\u00b0 obsah<\/li>\n\n\n\n<li>Nahrajte 360\u00b0 obsahu na v\u00e1\u0161 Firemn\u00ed profil na Googlu<\/li>\n\n\n\n<li>Propagujte sv\u016fj obsah na soci\u00e1ln\u00edch s\u00edt\u00edch, abyste oslovili v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f (zdarma nebo pou\u017eit\u00edm reklam).<\/li>\n\n\n\n<li>Za\u0159a\u010fte virtu\u00e1ln\u00ed prohl\u00eddku do sv\u00e9 e-mailov\u00e9 komunika\u010dn\u00ed strategie.<\/li>\n\n\n\n<li>Zjist\u011bte, jak vyu\u017e\u00edt interaktivn\u00ed obsah v prodejn\u00edm procesu a jak z n\u011bj t\u011b\u017eit.<\/li>\n\n\n\n<li>Pokud to m\u00e1 smysl, vytvo\u0159te dal\u0161\u00ed obsah, kter\u00fd zd\u016frazn\u00ed v\u00fdhody virtu\u00e1ln\u00ed prohl\u00eddky pro n\u00e1v\u0161t\u011bvn\u00edky (nap\u0159. p\u0159\u00edsp\u011bvky na blogu, PR \u010dl\u00e1nek, \u010dl\u00e1nek ze z\u00e1kulis\u00ed, &#8230;, znovu pou\u017eijte obsah pro dal\u0161\u00ed vytvo\u0159en\u00e9 webov\u00e9 str\u00e1nky).<\/li>\n\n\n\n<li>Po nahr\u00e1n\u00ed na v\u0161echny platformy, kter\u00e9 jsou pro va\u0161i firmu p\u0159\u00ednosn\u00e9 se pozastavte a zm\u011b\u0159te \u00fa\u010dinnost (sledujte kliknut\u00ed, dobu zapojen\u00ed nebo t\u0159eba heatmapy). Metriky se budou li\u0161it podle obchodn\u00edch c\u00edl\u016f, kv\u016fli kter\u00fdm byla virtu\u00e1ln\u00ed prohl\u00eddka vytvo\u0159ena. <\/li>\n\n\n\n<li>Po skon\u010den\u00ed A\/B testov\u00e1n\u00ed lze upravit obsah tak, aby co nejl\u00e9pe vyhovoval va\u0161emu podnik\u00e1n\u00ed. <\/li>\n\n\n\n<li>No a te\u010f u\u017e jen si dejte nohy nahoru a u\u017eijte si dan\u00e9 v\u00fdsledky z vytvo\u0159en\u00e9ho 360\u00b0 obsahu a virtu\u00e1ln\u00ed prohl\u00eddky.<\/li>\n<\/ol>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1ed2a6a stk-block-background\" data-block-id=\"1ed2a6a\"><style>.stk-1ed2a6a {background-color:var(--theme-palette-color-6, #ffffff) !important;border-top-left-radius:2px !important;border-top-right-radius:2px !important;border-bottom-right-radius:2px !important;border-bottom-left-radius:2px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important;margin-bottom:25px !important;}.stk-1ed2a6a:before{background-color:var(--theme-palette-color-6, #ffffff) !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1ed2a6a-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-8596f2c\" data-v=\"4\" data-block-id=\"8596f2c\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8596f2c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8596f2c-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ab6ef6a\" data-block-id=\"ab6ef6a\"><p class=\"stk-block-text__text\"><span style=\"color: var(--theme-palette-color-7, #30465c);background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\"><strong>Z\u00c1V\u011aRE\u010cN\u00dd TIP:<\/strong><\/span> <strong>Vytvo\u0159te co nejv\u00edce r\u016fzn\u00e9ho obsahu ze stejn\u00e9ho 360\u00b0 obsahu<\/strong> pro pr\u016fb\u011b\u017en\u00e9 generov\u00e1n\u00ed lead\u016f na mnoha platform\u00e1ch tak, abyste p\u0159il\u00e1kali v\u00edce potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f a vybudovali si d\u016fv\u011bru. <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p><strong>Pot\u0159ebujete pomoc s implementac\u00ed nebo 360\u00b0 obsahov\u00fdm marketingem?<\/strong><\/p>\n\n<p><strong>Dejte mi v\u011bd\u011bt na LinkedIn a j\u00e1 v\u00e1m mohu pomoci sv\u00fdmi zku\u0161enostmi a odborn\u00fdmi znalostmi.<\/strong><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1te 360\u00b0 fotografie, 360\u00b0 videa nebo virtu\u00e1ln\u00ed prohl\u00eddku? &#8230; Ale nev\u00edte co te\u010f? Tento pr\u016fvodce v\u00e1m p\u0159esn\u011b uk\u00e1\u017ee, jak a kde implementovat 360\u00b0 obsah, abyste dos\u00e1hli nejlep\u0161\u00edch v\u00fdsledk\u016f ve sv\u00e9 marketingov\u00e9 strategii. Upozorn\u011bn\u00ed: Tento pr\u016fvodce je ur\u010den pouze pro spole\u010dnosti, kter\u00e9 ji\u017e maj\u00ed vytvo\u0159eny 360\u00b0 fotografie (videa) a virtu\u00e1ln\u00ed prohl\u00eddky sv\u00fdch prostor nebo objekt\u016f (produkt\u016f). [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[106,124,133,278],"tags":[134,352],"class_list":["post-12305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-fotografie","category-firemni","category-marketing","category-socialni-site","tag-marketingovy-pruvodce","tag-pomoc-podnikani"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing 360\u00b0 obsahu a Virtu\u00e1ln\u00edch prohl\u00eddek Aivju.space<\/title>\n<meta name=\"description\" content=\"Pt\u00e1te se, jak vyu\u017e\u00edt 360\u00b0 obsah a virtu\u00e1ln\u00ed prohl\u00eddky tak, aby p\u0159inesly va\u0161\u00ed firm\u011b co nejv\u011bt\u0161\u00ed hodnotu? 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