{"id":6460,"date":"2023-02-01T17:10:40","date_gmt":"2023-02-01T16:10:40","guid":{"rendered":"https:\/\/aivju.space\/blog\/co-je-to-360-fotografie-snadno-pochopitelny-koncept\/"},"modified":"2024-07-18T16:34:49","modified_gmt":"2024-07-18T14:34:49","slug":"co-je-a-360-foto","status":"publish","type":"post","link":"https:\/\/aivju.space\/cs\/blog\/co-je-a-360-foto\/","title":{"rendered":"Co je to 360\u00b0 fotografie? Snadno pochopiteln\u00fd koncept"},"content":{"rendered":"\n<p>Nejste si jisti, co je to 360\u00b0 fotografie a jak m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e1? A co 360\u00b0 fotografie 101? Nebojte &#8230; po p\u0159e\u010dten\u00ed tohoto p\u0159\u00edsp\u011bvku budete v\u011bd\u011bt v\u0161e, co o tomto t\u00e9matu pot\u0159ebujete v\u011bd\u011bt.<\/p>\n\n<p>Nejd\u0159\u00edve je t\u0159eba \u0159\u00edci, \u017ee t\u00e9ma &#8222;fotografie&#8220; je dosti \u0161irok\u00e9 t\u00e9ma. Existuje mnoho typ\u016f a styl\u016f fotografie. Ka\u017ed\u00fd typ fotografie dok\u00e1\u017ee dos\u00e1hnout ur\u010dit\u00e9ho c\u00edle. N\u011bkter\u00e9 typy skv\u011ble upoutaj\u00ed va\u0161i pozornost, jin\u00e9 dok\u00e1\u017e\u00ed zachytit konkr\u00e9tn\u00ed vzpom\u00ednky atd.<\/p>\n\n<p>Ale co 360\u00b0 fotografie? Tento typ fotografie, tak\u00e9 naz\u00fdvan\u00e9 360-stup\u0148ov\u00e9 fotografie, dok\u00e1\u017e\u00ed \u00fa\u017easn\u011b zachytit dan\u00fd prostoru a umo\u017e\u0148it tak lidem jej prozkoumat.<\/p>\n\n<p>Pokud jste si tedy n\u011bkdy p\u0159\u00e1li n\u011bkomu uk\u00e1zat sv\u016fj skute\u010dn\u00fd prostor, ani\u017e by tam skute\u010dn\u011b byl, 360\u00b0 fotografie jsou tou spr\u00e1vnou volbou!<\/p>\n\n<h2 class=\"wp-block-heading\">Co je to 360\u00b0 fotografie (360stup\u0148ov\u00e1 fotografie)?<\/h2>\n\n<p>360\u00b0 fotografie je <strong>kontrolovateln\u00fd panoramatick\u00fd sn\u00edmek, kter\u00fd obklopuje p\u016fvodn\u00ed bod, odkud<\/strong><strong> byla fotografie po\u0159\u00edzena<\/strong>.<\/p>\n\n<p>Po\u010dkat &#8230; Co to znamen\u00e1 &#8222;kontrolovateln\u00e1 panoramatick\u00e1 fotografie&#8220;? I p\u0159esto, \u017ee to zn\u00ed slo\u017eit\u011b, tak nen\u00ed. To je snadn\u00e9! B\u011b\u017en\u00e9 sn\u00edmky, kter\u00e9 lid\u00e9 pou\u017e\u00edvaj\u00ed, jsou statick\u00e9 fotografie, nikoli 360\u00b0 fotografie. \u017d\u00e1dn\u00e1 interakce. Nem\u016f\u017eete fotografii zv\u011bt\u0161ovat nebo zmen\u0161ovat, p\u0159etahovat doleva nebo doprava, dol\u016f nebo nahoru, ani o\u010dek\u00e1vat, \u017ee se fotografie v pr\u016fb\u011bhu \u010dasu jakkoliv zm\u011bn\u00ed. Nezm\u011bn\u00ed. Fotografie z\u016fstane takov\u00e1, jak ji fotograf vyfotil.<\/p>\n\n<p>To samoz\u0159ejm\u011b ale neznamen\u00e1, \u017ee takov\u00e9to fotografie jsou n\u011bjak\u00fdm zp\u016fsobem \u0161patn\u00e9. Nejsou! Pouze se od 360\u00b0 odli\u0161uj\u00ed. Statick\u00e9 fotografie jsou skv\u011bl\u00fdm zp\u016fsobem, jak n\u011bco (nebo n\u011bkoho) uk\u00e1zat.<\/p>\n\n<p>Pokud v\u0161ak mluv\u00edme o typu fotek, kter\u00e9 dok\u00e1\u017e\u00ed uk\u00e1zat ka\u017ed\u00fd detail dan\u00e9ho prostoru v cel\u00e9 sv\u00e9 kr\u00e1se, zde p\u0159ich\u00e1zej\u00ed na \u0159adu 360\u00b0 fotografie. 360\u00b0 fotografie jsou interaktivn\u00ed a m\u016f\u017eete je ovl\u00e1dat. M\u016f\u017eete je p\u0159ibl\u00ed\u017eit a p\u0159et\u00e1hnout na libovolnou stranu. A proto m\u016f\u017eete m\u00edsto prozkoumat efektivn\u011bji.<\/p>\n\n<p>Nyn\u00ed se pod\u00edvejte na rozd\u00edl mezi statickou fotografi\u00ed a 360\u00b0 fotografi\u00ed v p\u0159\u00edkladu n\u00ed\u017ee.<\/p>\n\n<p>Prozkoumejte rozd\u00edly sami. A \u0159ekn\u011bte n\u00e1m, co je lep\u0161\u00ed?<\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-398b4f4\" data-block-id=\"398b4f4\"><style>.stk-398b4f4 .stk-img-wrapper{width:25% !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-3557\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/01\/Snimek-obrazovky-2023-01-08-182257.png\" width=\"248\" height=\"246\" alt=\"statick&#xE1; fotografie m&#xE1; mnohem men&#x161;&#xED; zorn&#xE9; pole ne&#x17E; 360&#xB0; fotografie.\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/01\/Snimek-obrazovky-2023-01-08-182257.png 248w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/01\/Snimek-obrazovky-2023-01-08-182257-150x150.png 150w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/01\/Snimek-obrazovky-2023-01-08-182257-100x100.png 100w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/><\/div><\/figure><\/div>\n\n<div class=\"wp-block-stackable-columns alignwide stk-block-columns stk-block stk-3059dc7\" data-block-id=\"3059dc7\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3059dc7-column alignwide\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-476403d\" data-v=\"4\" data-block-id=\"476403d\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-476403d-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-476403d-inner-blocks\"><div id='ggpkg_container_0_6460' style='width:100%; height:500px; position: relative;'>\n<div style='width:100%; height:100%; overflow: hidden; position:relative; display:flex; justify-content:center; align-items:center;'>\n<img src='https:\/\/aivju.space\/wp-content\/uploads\/2022\/11\/360_photo_vs_still_photo_01\/preview.jpg' alt='' onclick='startPlayer_0_6460();' style='min-width:100%; max-width: 10000px; min-height: 100%; max-height: 10000px; position: absolute;'>\n<img src='\/wp-content\/plugins\/garden-gnome-package\/include\/play.png' alt='' onclick='startPlayer_0_6460();' style='width: 180px; height: 180px; z-index:10; display: block;'>\n<\/div>\n<\/div>\n<script type='text\/javascript' src='https:\/\/aivju.space\/wp-content\/uploads\/2022\/11\/360_photo_vs_still_photo_01\/pano2vr_player.js'><\/script>\n<script type='text\/javascript' src='https:\/\/aivju.space\/wp-content\/uploads\/2022\/11\/360_photo_vs_still_photo_01\/skin.js'><\/script>\n<script type='text\/javascript'>\nfunction startPlayer_0_6460() {\nif  (typeof _360_photo_vs_still_photo_01_pano2vrPlayer != 'undefined') {\n\tpano_0_6460=new _360_photo_vs_still_photo_01_pano2vrPlayer('ggpkg_container_0_6460');\n} else {\n\tpano_0_6460=new pano2vrPlayer('ggpkg_container_0_6460');\n}\nif  (typeof _360_photo_vs_still_photo_01_pano2vrSkin != 'undefined') {\n\tskin_0_6460=new _360_photo_vs_still_photo_01_pano2vrSkin(pano_0_6460, 'https:\/\/aivju.space\/wp-content\/uploads\/2022\/11\/360_photo_vs_still_photo_01\/');\n} else {\n\tskin_0_6460=new pano2vrSkin(pano_0_6460, 'https:\/\/aivju.space\/wp-content\/uploads\/2022\/11\/360_photo_vs_still_photo_01\/');\n}\npano_0_6460.readConfigUrlAsync('https:\/\/aivju.space\/wp-content\/uploads\/2022\/11\/360_photo_vs_still_photo_01\/pano.xml');\nvar contentOverflow = document.getElementById('content') ? document.getElementById('content').style.overflow : '';\npano_0_6460.addListener('fullscreenenter', function() {\n\tif (document.getElementById('content')) {\n\t\tdocument.getElementById('content').style.overflow = 'visible';\n\t}\n});\npano_0_6460.addListener('fullscreenexit', function() {\n\tif (document.getElementById('content')) {\n\t\tdocument.getElementById('content').style.overflow = contentOverflow;\n\t}\n});\n}\n<\/script>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-62c2eb4\" data-block-id=\"62c2eb4\"><style>.stk-62c2eb4{margin-bottom:0px !important}<\/style><p class=\"stk-block-text__text\"><\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-e0a7a5a\" data-block-id=\"e0a7a5a\"><p class=\"stk-block-text__text has-text-align-center\">Prozkoumejte zobrazen\u00ed pomoc\u00ed Va\u0161eho doteku<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1245b03\" id=\"how-does-360-photo-work-do-you-know\" data-block-id=\"1245b03\"><h2 class=\"stk-block-heading__text\">Jak funguje 360\u00b0 fotografie? V\u00edte to?<\/h2><\/div>\n\n<p>K po\u0159\u00edzen\u00ed 360\u00b0 sn\u00edmku budete jako fotograf pot\u0159ebovat fotoapar\u00e1t (digit\u00e1ln\u00ed zrcadlovku nebo <a href=\"https:\/\/aivju.space\/cs\/blog\/co-jsou-360-kamery\/\">360\u00b0 kameru<\/a>). Fotograf (360\u00b0 fotograf) po\u0159izuje \u0159adu sn\u00edmk\u016f ze stejn\u00e9ho m\u00edsta tak, aby v\u00fdsledn\u00e1 360\u00b0 fotografie zachytila v\u0161e v okol\u00ed. Pot\u00e9 se tyto sn\u00edmky pomoc\u00ed pokro\u010dil\u00e9ho programu spoj\u00ed dohromady (<a href=\"https:\/\/aivju.space\/cs\/blog\/stitching-duvod-proc-360-fotografie-vubec-existuji\/\">stitching),<\/a> vznikne 360\u00b0 panoramatick\u00fd sn\u00edmek.<\/p>\n\n<p>Woala!<\/p>\n\n<p>V\u00fdslednou 360\u00b0 fotografii si m\u016f\u017eete prohl\u00e9dnout pomoc\u00ed n\u00e1hlavn\u00ed soupravy VR (virtu\u00e1ln\u00ed realita), po\u010d\u00edta\u010de, telefonu nebo jin\u00e9ho za\u0159\u00edzen\u00ed.  <\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-9ab73d2\" id=\"why-are-360-photos-beneficial-and-when-can-be-used\" data-block-id=\"9ab73d2\"><h2 class=\"stk-block-heading__text\">Pro\u010d jsou 360\u00b0 fotografie p\u0159\u00ednosn\u00e9 a kdy je lze pou\u017e\u00edt?<\/h2><\/div>\n\n<p>Tato fotografick\u00e1 technika je v\u00fdhodn\u00e1 d\u00edky sv\u00e9 schopnosti zobrazit jak\u00fdkoli prostor mnohem realisti\u010dt\u011bji ne\u017e jin\u00e9 alternativy. Toto jsou jen n\u011bkter\u00e9 z oblast\u00ed, kde lze pou\u017e\u00edt 360\u00b0 fotografie:<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/02\/aivju.space_-683x1024.webp\" alt=\"maketa fotografie s od&#x16F;vodn&#x11B;n&#xED;m, pro&#x10D; pou&#x17E;&#xED;t 360&#xB0; fotografii pro virtu&#xE1;ln&#xED; prohl&#xED;dku\" class=\"wp-image-5178\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/02\/aivju.space_-683x1024.webp 683w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/02\/aivju.space_-200x300.webp 200w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/02\/aivju.space_-768x1152.webp 768w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/02\/aivju.space_.webp 800w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<p><strong>Virtu\u00e1ln\u00ed prohl\u00eddka<\/strong>: P\u0159edstavte si, \u017ee si prohl\u00e9dnete hotel, d\u016fm nebo obl\u00edben\u00e9 turistick\u00e9 m\u00edsto, ani\u017e byste opustili sv\u016fj domov. D\u00edky 360\u00b0 fotografi\u00edm je to mo\u017en\u00e9! Pou\u017e\u00edvaj\u00ed je mana\u017ee\u0159i v pohostinstv\u00ed, realitn\u00ed kancel\u00e1\u0159e, cestovn\u00ed agentury a mnoho dal\u0161\u00edch profesion\u00e1l\u016f v r\u016fzn\u00fdch odv\u011btv\u00edch.<\/p>\n\n<p><strong>Dokumentace k ud\u00e1losti<\/strong>: 360stup\u0148ov\u00e1 fotografie m\u016f\u017ee b\u00fdt pou\u017eita k z\u00e1znamu ud\u00e1lost\u00ed d\u00edky tomu, \u017ee dok\u00e1\u017ee zachytit celou atmosf\u00e9ru konkr\u00e9tn\u00edho m\u00edsta. Tyto sn\u00edmky v\u00e1m umo\u017en\u00ed znovu pro\u017e\u00edt ud\u00e1lost a za\u017e\u00edt ji tak, jako byste tam skute\u010dn\u011b byli, a\u0165 u\u017e se jedn\u00e1 o svatbu, koncert nebo jakoukoli jinou vzpom\u00ednku.<\/p>\n\n<p>Marketing a reklama: Podniky s 360\u00b0 fotografiemi mohou prezentovat sv\u00e9 produkty nebo m\u00edsta pro marketingov\u00e9 a reklamn\u00ed \u00fa\u010dely. Ujistit klienty, \u017ee produkt nebo slu\u017eba jsou ve vynikaj\u00edc\u00edm stavu, ne\u017e si je koup\u00ed (nebo objednaj\u00ed). Pom\u00e1h\u00e1 to z\u00e1kazn\u00edk\u016fm \u010dinit v\u00edce informovan\u00e1 rozhodnut\u00ed.<\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0acc0d7\" id=\"conclusion\" data-block-id=\"0acc0d7\"><h2 class=\"stk-block-heading__text\">Z\u00e1v\u011br<\/h2><\/div>\n\n<p>Skv\u011bl\u00fdm zp\u016fsobem, jak zachytit a sd\u00edlet pohlcuj\u00edc\u00ed z\u00e1\u017eitky, jsou 360\u00b0 fotografie. Maj\u00ed schopnost p\u0159en\u00e9st jednotlivce na r\u016fzn\u00e1 m\u00edsta a umo\u017enit v\u00e1m prozkoumat je &#8222;osobn\u011b&#8220;, proto\u017ee v\u00e1m poskytnou \u00fapln\u00fd pohled na danou sc\u00e9nu. 360\u00b0 sn\u00edmky jsou mnohem v\u00edce ne\u017e klasick\u00e9 statick\u00e9 fotografie, na kter\u00e9 jsme zvykl\u00ed. Zp\u016fsob, jak\u00fdm pracujeme s obr\u00e1zky, se d\u00edky 360\u00b0 fotografi\u00edm zm\u011bnil, a\u0165 u\u017e jde o marketing, virtu\u00e1ln\u00ed prohl\u00eddky nebo vzpom\u00ednky na ud\u00e1losti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nejste si jisti, co je to 360\u00b0 fotografie a jak m\u016f\u017ee b\u00fdt u\u017eite\u010dn\u00e1? A co 360\u00b0 fotografie 101? Nebojte &#8230; po p\u0159e\u010dten\u00ed tohoto \u010dl\u00e1nku budete v\u011bd\u011bt v\u0161e, co o tomto t\u00e9matu pot\u0159ebujete v\u011bd\u011bt. <\/p>\n","protected":false},"author":1,"featured_media":6848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[106],"tags":[114,111,113,115],"class_list":["post-6460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-360-fotografie","tag-360-fotografie-vs-staticka-fotografie","tag-fotograf-zacatecnik","tag-narodni-muzeum","tag-ukazka-360-fotografie"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co je to 360\u00b0 fotografie? 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