{"id":6696,"date":"2023-08-01T14:44:20","date_gmt":"2023-08-01T12:44:20","guid":{"rendered":"https:\/\/aivju.space\/blog\/co-je-hotspot-v-virtualni-tour-vsechno-potrebujete-vedet\/"},"modified":"2024-07-18T16:38:16","modified_gmt":"2024-07-18T14:38:16","slug":"co-je-hotspot-ve-virtualni-prohlidce","status":"publish","type":"post","link":"https:\/\/aivju.space\/cs\/blog\/co-je-hotspot-ve-virtualni-prohlidce\/","title":{"rendered":"Co je hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt."},"content":{"rendered":"\n<p>Pokud v\u00e1s zaj\u00edm\u00e1, co je to hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce, jste na spr\u00e1vn\u00e9m m\u00edst\u011b. V tomto p\u0159\u00edsp\u011bvku na blogu budu hovo\u0159it o tom, co je to hotspot, jak funguje a jak\u00e9 typy hotspot\u016f lze pou\u017e\u00edt. A samoz\u0159ejm\u011b v\u00e1s nech\u00e1m pod\u00edvat se na n\u011bkter\u00e1 hork\u00e1 m\u00edsta v uk\u00e1zkov\u00e9 virtu\u00e1ln\u00ed prohl\u00eddce.<\/p>\n\n<p>Jste p\u0159ipraveni?<\/p>\n\n<h2 class=\"wp-block-heading\">Porozum\u011bn\u00ed virtu\u00e1ln\u00edm prohl\u00eddk\u00e1m pro pou\u017eit\u00ed hotspot\u016f<\/h2>\n\n<p>Ne\u017e se pust\u00edte na &#8222;hotspoty&#8220;.<\/p>\n\n<p>Nejprve je dobr\u00e9 v\u011bd\u011bt, co jsou to virtu\u00e1ln\u00ed prohl\u00eddky.<\/p>\n\n<p>Abych neztr\u00e1cel \u010das, p\u0159idal jsem kr\u00e1tkou definici toho, <a href=\"https:\/\/aivju.space\/blog\/what-is-a-virtual-tour-if-you-didnt-know-now-you-do\/\">co je virtu\u00e1ln\u00ed prohl\u00eddka<\/a>:<\/p>\n\n<blockquote class=\"wp-block-stackable-blockquote stk-block-blockquote stk-block stk-a07012b stk-block-background is-style-default\" data-v=\"2\" data-block-id=\"a07012b\"><style>.stk-a07012b{background-color:var(--theme-palette-color-5,#edeff2) !important}.stk-a07012b:before{background-color:var(--theme-palette-color-5,#edeff2) !important}<\/style><div class=\"has-text-align-left stk-block-blockquote__content stk-container stk-a07012b-container stk-hover-parent\"><div class=\"stk-block-content stk-inner-blocks\">\n<div class=\"wp-block-stackable-icon stk-block-icon stk-block stk-0b84784\" data-block-id=\"0b84784\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-0b84784\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-b-84784-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-b-84784-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 50 50\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path d=\"M19.8 9.3C10.5 11.8 4.6 17 2.1 24.8c2.3-3.6 5.6-5.4 9.9-5.4 3.3 0 6 1.1 8.3 3.3 2.2 2.2 3.4 5 3.4 8.3 0 3.2-1.1 5.8-3.3 8-2.2 2.2-5.1 3.2-8.7 3.2-3.7 0-6.5-1.2-8.6-3.5C1 36.3 0 33.1 0 29 0 18.3 6.5 11.2 19.6 7.9l.2 1.4zm26.4 0C36.9 11.9 31 17 28.5 24.8c2.2-3.6 5.5-5.4 9.8-5.4 3.2 0 6 1.1 8.3 3.2 2.3 2.2 3.4 4.9 3.4 8.3 0 3.1-1.1 5.8-3.3 7.9-2.2 2.2-5.1 3.3-8.6 3.3-3.7 0-6.6-1.1-8.6-3.4-2.1-2.3-3.1-5.5-3.1-9.7 0-10.7 6.6-17.8 19.7-21.1l.1 1.4z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ea70897\" data-block-id=\"ea70897\"><p class=\"stk-block-text__text\">Virtu\u00e1ln\u00ed prohl\u00eddka je multimedi\u00e1ln\u00ed prezentace, kter\u00e1 kombinuje fotografie nebo videa, interaktivn\u00ed prvky a spoustu dal\u0161\u00edch klikac\u00edch prvk\u016f (tzv. hotspot\u016f), kter\u00e9 spole\u010dn\u011b vytv\u00e1\u0159ej\u00ed interaktivn\u00ed a poutav\u00fd z\u00e1\u017eitek pro n\u00e1v\u0161t\u011bvn\u00edka.<\/p><\/div>\n<\/div><\/div><\/blockquote>\n\n<p>Virtu\u00e1ln\u00ed prohl\u00eddky jsou ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f vytv\u00e1\u0159eny pomoc\u00ed <a href=\"https:\/\/aivju.space\/cs\/blog\/co-je-a-360-foto\/\">360\u00b0 fotografi\u00ed<\/a> nebo 360\u00b0 vide\u00ed, aby si n\u00e1v\u0161t\u011bvn\u00edci mohli prohl\u00e9dnout ka\u017ed\u00fd detail prostoru kolem sebe (360\u00b0 pohled).<\/p>\n\n<p>A umo\u017e\u0148uje firm\u00e1m prezentovat sv\u00e9 obchodn\u00ed prostory poutav\u00fdm a interaktivn\u00edm zp\u016fsobem.<\/p>\n\n<p>P\u0159\u00edkladem t\u00e9to technologie m\u016f\u017ee b\u00fdt virtu\u00e1ln\u00ed prohl\u00eddka hotelu. Mana\u017ee\u0159i hotel\u016f cht\u011bj\u00ed prezentovat hotelov\u00e9 pokoje, vstupn\u00ed halu a nov\u011b zrekonstruovan\u00e9 wellness centrum, aby p\u0159il\u00e1kali nov\u00e9 z\u00e1kazn\u00edky.<\/p>\n\n<p><strong>P\u00e1r fotografi\u00ed nesta\u010d\u00ed!<\/strong><\/p>\n\n<p>A proto cht\u011bj\u00ed vytvo\u0159it <a href=\"https:\/\/aivju.space\/blog\/what-is-a-virtual-tour-if-you-didnt-know-now-you-do\/\">virtu\u00e1ln\u00ed prohl\u00eddku<\/a> sv\u00fdch prostor. Jejich n\u00e1v\u0161t\u011bvn\u00edci z cel\u00e9ho sv\u011bta r\u00e1di prozkoum\u00e1vaj\u00ed ka\u017ed\u00fd detail hotelu. Abyste si mohli ud\u011blat p\u0159edstavu o prostoru a spr\u00e1vn\u011b se rozhodnout pro tento hotel.<\/p>\n\n<p>Tento \u010dl\u00e1nek bohu\u017eel nen\u00ed o samotn\u00fdch virtu\u00e1ln\u00edch prohl\u00eddk\u00e1ch a jejich p\u0159\u00ednosu.<\/p>\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk-block stk-ccf918a stk-block-background\" data-v=\"2\" data-block-id=\"ccf918a\"><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-ccf918a-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-b4595db\" data-block-id=\"b4595db\"><style>.stk-b4595db{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-0fe36a0\" data-block-id=\"0fe36a0\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-0fe36a0\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-fe-36-a-0-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-0-fe-36-a-0-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg data-prefix=\"fa\" data-icon=\"star\" class=\"svg-inline--fa fa-star fa-w-18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-a937ca7\" id=\"what-are-virtual-tours\" data-block-id=\"a937ca7\"><h4 class=\"stk-block-heading__text\">Co jsou virtu\u00e1ln\u00ed prohl\u00eddky?<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-99b17a8\" data-block-id=\"99b17a8\"><p class=\"stk-block-text__text\">V\u00edce o tomto t\u00e9matu si m\u016f\u017eete p\u0159e\u010d\u00edst v na\u0161em p\u0159\u00edsp\u011bvku na blogu. <a href=\"https:\/\/aivju.space\/blog\/what-is-a-virtual-tour-if-you-didnt-know-now-you-do\/\"><strong>ZDE<\/strong><\/a>.<\/p><\/div>\n<\/div><\/div>\n\n<p>Ale skute\u010dn\u00fdm d\u016fvodem tohoto kr\u00e1sn\u00e9ho \u010dl\u00e1nku nen\u00ed zd\u016fraznit p\u0159idanou hodnotu virtu\u00e1ln\u00ed prohl\u00eddky, ale vysv\u011btlit roli hotspot\u016f v efektivn\u00ed virtu\u00e1ln\u00ed prohl\u00eddce.<\/p>\n\n<p><strong>Pozor, spoiler<\/strong>: Hotspoty hraj\u00ed p\u0159i vytv\u00e1\u0159en\u00ed virtu\u00e1ln\u00edch prohl\u00eddek z\u00e1sadn\u00ed roli.<\/p>\n\n<h2 class=\"wp-block-heading\">\u00davod: Co je to hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce?<\/h2>\n\n<p>Virtu\u00e1ln\u00ed prohl\u00eddka je skv\u011bl\u00fd zp\u016fsob, jak n\u00e1v\u0161t\u011bvn\u00edk\u016fm umo\u017enit, aby si prostor pln\u011b prohl\u00e9dli. A hotspoty jsou, jak jsem ji\u017e prozradil, z\u00e1sadn\u00ed sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 virtu\u00e1ln\u00ed prohl\u00eddky.<\/p>\n\n<p>Po\u010dkat, co t\u00edm mysl\u00edm?<\/p>\n\n<p>Jsou jako stavebn\u00ed kameny virtu\u00e1ln\u00ed prohl\u00eddky, kter\u00e9 zvy\u0161uj\u00ed zapojen\u00ed, poskytuj\u00ed informace a zlep\u0161uj\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cb65b3b\" data-block-id=\"cb65b3b\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-cb65b3b .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-cb65b3b .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6629\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/karl-abuid-7ezVb0oTQ6M-unsplash.webp\" width=\"1200\" height=\"1800\" alt=\"stavebn&#xED; bloky naskl&#xE1;dan&#xE9; na sebe symbolizuj&#xED; hotspoty ve virtu&#xE1;ln&#xED; prohl&#xED;dce.\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/karl-abuid-7ezVb0oTQ6M-unsplash.webp 1200w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/karl-abuid-7ezVb0oTQ6M-unsplash-200x300.webp 200w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/karl-abuid-7ezVb0oTQ6M-unsplash-683x1024.webp 683w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/karl-abuid-7ezVb0oTQ6M-unsplash-768x1152.webp 768w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/karl-abuid-7ezVb0oTQ6M-unsplash-1024x1536.webp 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/figure><\/div>\n\n<p><strong>Ale co jsou za\u010d?<\/strong><\/p>\n\n<p>Hotspoty jsou interaktivn\u00ed prvky uvnit\u0159 virtu\u00e1ln\u00ed prohl\u00eddky, kter\u00e9 zobrazuj\u00ed dal\u0161\u00ed informace, umo\u017e\u0148uj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm interakci s prostorem nebo je p\u0159esunou do jin\u00e9ho prostoru.<\/p>\n\n<p>Ve virtu\u00e1ln\u00edch prohl\u00eddk\u00e1ch na m\u00edru<strong> mohou m\u00edt hotspoty mnoho podob<\/strong>. N\u011bkter\u00e9 z nich mohou b\u00fdt ikonky na kliknut\u00ed, tla\u010d\u00edtka nebo obr\u00e1zky.<\/p>\n\n<p>Ka\u017ed\u00e9mu hotspotu je p\u0159i\u0159azena ur\u010dit\u00e1 funkce, tak\u017ee ka\u017ed\u00fd hotspot bude d\u011blat to, co m\u00e1.<\/p>\n\n<p>Hotspoty by m\u011bly b\u00fdt strategicky rozm\u00edst\u011bny tak, aby zv\u00fdraznily d\u016fle\u017eit\u00e9 oblasti prostoru a zlep\u0161ily tak u\u017eivatelsk\u00fd z\u00e1\u017eitek.<\/p>\n\n<h3 class=\"wp-block-heading\">P\u0159izp\u016fsoben\u00ed klikac\u00edch hotspot\u016f ve virtu\u00e1ln\u00ed prohl\u00eddce<\/h3>\n\n<p><a href=\"https:\/\/aivju.space\/cs\/\">Profesion\u00e1ln\u00ed tv\u016frci virtu\u00e1ln\u00edch prohl\u00eddek<\/a> nebo agentury pro virtu\u00e1ln\u00ed prohl\u00eddky by m\u011bli b\u00fdt schopni p\u0159izp\u016fsobit celou virtu\u00e1ln\u00ed prohl\u00eddku estetice zna\u010dky. Kter\u00e1 pom\u016f\u017ee odli\u0161it virtu\u00e1ln\u00ed prohl\u00eddku od ostatn\u00edch.<\/p>\n\n<p>To zahrnuje tak\u00e9 vlastn\u00ed n\u00e1vrh hotspot\u016f, kter\u00e9 by m\u011bly b\u00fdt v souladu s n\u00e1vrhem virtu\u00e1ln\u00ed prohl\u00eddky, abychom z\u00edskali co nejlep\u0161\u00ed u\u017eivatelsk\u00fd z\u00e1\u017eitek a vizu\u00e1ln\u011b p\u0159\u00edjemnou virtu\u00e1ln\u00ed prohl\u00eddku.<\/p>\n\n<div class=\"wp-block-stackable-icon-box stk-block-icon-box stk--hide-desktop stk--hide-tablet stk--hide-mobile stk-block stk-dfb86bd stk-block-background\" data-v=\"2\" data-block-id=\"dfb86bd\"><div class=\"stk-block-content stk-inner-blocks stk-block-icon-box__content stk-container stk-dfb86bd-container stk--no-background stk--no-padding\">\n<div class=\"wp-block-stackable-icon-label stk-block-icon-label stk-block stk-e626a39\" data-block-id=\"e626a39\"><style>.stk-e626a39{margin-bottom:0px !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-left stk-block stk-92624d7\" data-block-id=\"92624d7\"><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><lineargradient id=\"linear-gradient-92624d7\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-92624-d-7-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-92624-d-7-color-2)\"><\/stop><\/lineargradient><\/defs><\/svg><svg data-prefix=\"fa\" data-icon=\"star\" class=\"svg-inline--fa fa-star fa-w-18\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 576 512\" aria-hidden=\"true\" width=\"32\" height=\"32\"><path fill=\"currentColor\" d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3c49312\" id=\"how-a-virtual-tour-can-be-customize-to-our-brand-identity\" data-block-id=\"3c49312\"><h4 class=\"stk-block-heading__text\">Jak lze virtu\u00e1ln\u00ed prohl\u00eddku p\u0159izp\u016fsobit identit\u011b na\u0161\u00ed zna\u010dky?<\/h4><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-74ae11a\" data-block-id=\"74ae11a\"><p class=\"stk-block-text__text\">V\u00edce o tomto t\u00e9matu si m\u016f\u017eete p\u0159e\u010d\u00edst v na\u0161em p\u0159\u00edsp\u011bvku na blogu. <a href=\"https:\/\/aivju.space\/blog\/what-is-a-virtual-tour-if-you-didnt-know-now-you-do\/\"><strong>ZDE<\/strong><\/a>.<\/p><\/div>\n<\/div><\/div>\n\n<p>Hotspoty ve virtu\u00e1ln\u00ed prohldce se neomezuj\u00ed pouze na p\u0159ed\u00e1n\u00ed statick\u00fdch informac\u00ed nebo navigaci u\u017eivatele. Mohou to b\u00fdt tak\u00e9 interaktivn\u00ed prvky, kter\u00e9 spou\u0161t\u011bj\u00ed animace, videa nebo zvukov\u00e9 klipy.<\/p>\n\n<h2 class=\"wp-block-heading\">Jak hotspoty ve virtu\u00e1ln\u00edh prohl\u00eddk\u00e1ch funguj\u00ed?<\/h2>\n\n<p>Stejn\u011b jako v\u0161echny ostatn\u00ed interaktivn\u00ed prvky virtu\u00e1ln\u00ed prohl\u00eddky se nach\u00e1z\u00ed n\u011bkde na 360\u00b0 fotografii nebo 360\u00b0 videu.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-df385d0\" data-block-id=\"df385d0\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-df385d0 .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-df385d0 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6631\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/360&#xB0;-content.webp\" width=\"1200\" height=\"600\" alt=\"Virtu&#xE1;ln&#xED; prohl&#xED;dka se skl&#xE1;d&#xE1; z menu, interaktivn&#xED;ch prvk&#x16F; a 360&#xB0; vrstvy obsahu.\"\/><\/div><\/figure><\/div>\n\n<p>K otev\u0159en\u00ed hotspotu sta\u010d\u00ed na n\u011bj kliknout. M\u011bjte na pam\u011bti, \u017ee pokro\u010dil\u00e9 hotspoty mohou m\u00edt tak\u00e9 &#8222;hover&#8220; efekt nebo pulzn\u00ed animaci. Hover efect je efekt kdy u\u017eivatel najede my\u0161\u00ed \u010di prstem na dan\u00fd hotpsot a kv\u016fli tomu se n\u011bco stane. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt nap\u0159\u00edklad zv\u011bt\u0161n\u00ed iconky atd.<\/p>\n\n<p>Po kliknut\u00ed se funkce hotspotu aktivuje (a\u0165 u\u017e je jak\u00e1koliv). M\u016f\u017ee n\u00e1v\u0161t\u011bvn\u00edkovi zobrazit dal\u0161\u00ed informace, obr\u00e1zek, video nebo extern\u00ed webovou str\u00e1nku (prost\u0159ednictv\u00edm iframe).<\/p>\n\n<p><strong>Zjednodu\u0161en\u011b \u0159e\u010deno, virtu\u00e1ln\u00ed prohl\u00eddka umo\u017en\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm prozkoumat v\u00edce kliknut\u00edm na hotspoty.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">Typy hotspot\u016f ve virtu\u00e1ln\u00edch prohl\u00eddk\u00e1ch<\/h2>\n\n<p>Hotspoty <strong>nejsou univerz\u00e1ln\u00ed<\/strong> z\u00e1le\u017eitost\u00ed. Ka\u017ed\u00fd hotspot m\u016f\u017ee vypadat jinak a m\u00edt jinou funkci, aby byl vhodn\u00fd pro konkr\u00e9tn\u00ed \u00fa\u010del.<\/p>\n\n<p>S ohledem na v\u00fd\u0161e uveden\u00e9.<\/p>\n\n<p>Pod\u00edvejme se na nej\u010dast\u011bj\u0161\u00ed typy hotspot\u016f, kter\u00e9 m\u016f\u017eeme naj\u00edt ve virtu\u00e1ln\u00edch prohl\u00eddk\u00e1ch:<\/p>\n\n<h3 class=\"wp-block-heading\">1. Informa\u010dn\u00ed hotspoty<\/h3>\n\n<p>B\u011b\u017en\u011b pou\u017e\u00edvan\u00e9 hotspoty se naz\u00fdvaj\u00ed informa\u010dn\u00ed hotspoty, proto\u017ee po aktivaci poskytuj\u00ed dal\u0161\u00ed informace. V\u011bt\u0161inou pracuj\u00ed s textov\u00fdmi vyskakovac\u00edmi okny, ale nemus\u00ed tomu tak b\u00fdt.<\/p>\n\n<p>Informa\u010dn\u00ed hotspoty poskytuj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm cenn\u00e9 informace, proto\u017ee mohou poskytnout n\u011bco, co nen\u00ed vid\u011bt na prvn\u00ed pohled ve virtu\u00e1ln\u00ed prohl\u00eddce.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Naviga\u010dn\u00ed hotspoty<\/h3>\n\n<p>Nej\u010dast\u011bji se k navigaci pou\u017e\u00edvaj\u00ed hotspoty. Jednoduch\u00e1 ikona \u0161ipky um\u00edst\u011bn\u00e1 ve virtu\u00e1ln\u00ed prohl\u00eddce m\u016f\u017ee m\u00edt p\u0159i\u0159azenou funkci p\u0159esunu n\u00e1v\u0161t\u011bvn\u00edk\u016f z tohoto prostoru do prostoru, na kter\u00fd \u0161ipka ukazuje. Je t\u0159eba zm\u00ednit, \u017ee to samoz\u0159ejm\u011b nemus\u00ed b\u00fdt \u0161ipky.<\/p>\n\n<p>Zjednodu\u0161en\u011b \u0159e\u010deno maj\u00ed za \u00fakol v\u00e9st n\u00e1v\u0161t\u011bvn\u00edky z bodu A (jedna 360\u00b0 fotografie) do bodu B (jin\u00e1 360\u00b0 fotografie). Aby si u\u017eivatel\u00e9 mohli prohl\u00e9dnout m\u00edsto z r\u016fzn\u00fdch \u00fahl\u016f pohledu nebo dokonce r\u016fzn\u00e9 m\u00edstnosti.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Medi\u00e1ln\u00ed hotspoty<\/h3>\n\n<p>Medi\u00e1ln\u00ed hotspoty jsou podobn\u00e9 informa\u010dn\u00edm hotspot\u016fm, ale zobrazuj\u00ed multimedi\u00e1ln\u00ed prvky. Nap\u0159\u00edklad dal\u0161\u00ed fotografie, propaga\u010dn\u00ed videa nebo zvukov\u00e9 nahr\u00e1vky.<\/p>\n\n<p>Tyto hotspoty mohou p\u0159idat p\u0159\u00ednosn\u00e1 m\u00e9dia, kter\u00e1 virtu\u00e1ln\u00ed prohl\u00eddku o\u017eiv\u00ed a vytvo\u0159\u00ed pro u\u017eivatele poutav\u011bj\u0161\u00ed a pohlcuj\u00edc\u00ed z\u00e1\u017eitek.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Hrav\u00e9 hotspoty<\/h3>\n\n<p>Tyto hotspoty nejsou tak b\u011b\u017en\u00e9. Ale i tak mohou b\u00fdt opravdu u\u017eite\u010dn\u00e9. Mohou to b\u00fdt kv\u00edzy, h\u00e1danky nebo jednoduch\u00e9 hry.<\/p>\n\n<p>V porovn\u00e1n\u00ed s jin\u00fdmi hotspoty jsou interaktivn\u011bj\u0161\u00ed a pro u\u017eivatele (v\u0161ech v\u011bkov\u00fdch kategori\u00ed) p\u0159\u00edjemn\u011bj\u0161\u00ed.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9b7d635\" data-block-id=\"9b7d635\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-9b7d635 .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-9b7d635 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6633\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Types-of-hotspots-in-a-virtual-tour.webp\" width=\"1200\" height=\"600\" alt=\"Ve virtu&#xE1;ln&#xED;ch prohl&#xED;dk&#xE1;ch s ikonami existuj&#xED; 4 typy hotspot&#x16F;.\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Types-of-hotspots-in-a-virtual-tour.webp 1200w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Types-of-hotspots-in-a-virtual-tour-300x150.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Types-of-hotspots-in-a-virtual-tour-1024x512.webp 1024w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/Types-of-hotspots-in-a-virtual-tour-768x384.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/figure><\/div>\n\n<p><\/p>\n\n<p>Pokud si chcete vyzkou\u0161et jednotliv\u00e9 typ\u016f hotpsot\u016f ve virtu\u00e1ln\u00ed prohl\u00eddce na vlastn\u00ed k\u016f\u017ei. Vytvo\u0159il jsem pro v\u00e1s zde opravdu jednoduchou virtu\u00e1ln\u00ed prohl\u00eddku s r\u016fzn\u00fdmi hotspoty, abyste si je mohli sami vyzkou\u0161et.<\/p>\n\n<p>Nutno podotknout, \u017ee virtu\u00e1ln\u00ed prohl\u00eddka obsahuje pouze informa\u010dn\u00ed, naviga\u010dn\u00ed a medi\u00e1ln\u00ed hotspoty.<\/p>\n<div id='ggpkg_container_0_6696' style='width:100%; height:500px; position: relative;'>\n<div style='width:100%; height:100%; overflow: hidden; position:relative; display:flex; justify-content:center; align-items:center;'>\n<img src='https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/blog_showcase_what_is_a_hotspot\/preview.jpg' alt='' onclick='startPlayer_0_6696();' style='min-width:100%; max-width: 10000px; min-height: 100%; max-height: 10000px; position: absolute;'>\n<img src='\/wp-content\/plugins\/garden-gnome-package\/include\/play.png' alt='' onclick='startPlayer_0_6696();' style='width: 180px; height: 180px; z-index:10; display: block;'>\n<\/div>\n<\/div>\n<script type='text\/javascript' src='https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/blog_showcase_what_is_a_hotspot\/pano2vr_player.js'><\/script>\n<script type='text\/javascript' src='https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/blog_showcase_what_is_a_hotspot\/skin.js'><\/script>\n<script type='text\/javascript'>\nfunction startPlayer_0_6696() {\nif  (typeof blog_showcase_what_is_a_hotspot_pano2vrPlayer != 'undefined') {\n\tpano_0_6696=new blog_showcase_what_is_a_hotspot_pano2vrPlayer('ggpkg_container_0_6696');\n} else {\n\tpano_0_6696=new pano2vrPlayer('ggpkg_container_0_6696');\n}\nif  (typeof blog_showcase_what_is_a_hotspot_pano2vrSkin != 'undefined') {\n\tskin_0_6696=new blog_showcase_what_is_a_hotspot_pano2vrSkin(pano_0_6696, 'https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/blog_showcase_what_is_a_hotspot\/');\n} else {\n\tskin_0_6696=new pano2vrSkin(pano_0_6696, 'https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/blog_showcase_what_is_a_hotspot\/');\n}\npano_0_6696.readConfigUrlAsync('https:\/\/aivju.space\/wp-content\/uploads\/2023\/08\/blog_showcase_what_is_a_hotspot\/pano.xml');\nvar contentOverflow = document.getElementById('content') ? document.getElementById('content').style.overflow : '';\npano_0_6696.addListener('fullscreenenter', function() {\n\tif (document.getElementById('content')) {\n\t\tdocument.getElementById('content').style.overflow = 'visible';\n\t}\n});\npano_0_6696.addListener('fullscreenexit', function() {\n\tif (document.getElementById('content')) {\n\t\tdocument.getElementById('content').style.overflow = contentOverflow;\n\t}\n});\n}\n<\/script>\n\n<h2 class=\"wp-block-heading\">Zkoum\u00e1n\u00ed v\u00fdhod hotspot\u016f ve virtu\u00e1ln\u00edch prohl\u00eddk\u00e1ch<\/h2>\n\n<p>Velmi doporu\u010duji pou\u017e\u00edvat ve virtu\u00e1ln\u00edch prohl\u00eddk\u00e1ch hotspoty. Pro\u010d?<\/p>\n\n<p>D\u016fvod\u016f je cel\u00e1 \u0159ada. Ale&#8230;<\/p>\n\n<p>Toto je podle m\u011b <strong>5 nejd\u016fle\u017eit\u011bj\u0161\u00edch d\u016fvod\u016f, pro\u010d<\/strong> pou\u017e\u00edvat hotspoty ve virtu\u00e1ln\u00ed prohl\u00eddce.<\/p>\n\n<h3 class=\"wp-block-heading\">1. V\u011bt\u0161\u00ed zapojen\u00ed<\/h3>\n\n<p>Virtu\u00e1ln\u00ed prohl\u00eddka s hotspoty m\u00e1 v\u011bt\u0161\u00ed pravd\u011bpodobnost upout\u00e1n\u00ed pozornosti n\u00e1v\u0161t\u011bvn\u00edk\u016f a p\u0159im\u011bt je k interakci.<\/p>\n\n<p>Lid\u00e9, kte\u0159\u00ed kliknou na jeden hotspot a l\u00edb\u00ed se jim v\u00fdsledek, s v\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed kliknou na dal\u0161\u00ed a zapoj\u00ed se v\u00edce. To znamen\u00e1 v\u00edce \u010dasu str\u00e1ven\u00e9ho virtu\u00e1ln\u00ed prohl\u00eddkou.<\/p>\n\n<h3 class=\"wp-block-heading\">2. Lep\u0161\u00ed porozum\u011bn\u00ed prostoru<\/h3>\n\n<p>Informa\u010dn\u00ed body poskytuj\u00ed cenn\u00e9 informace o samotn\u00e9m prostoru.<\/p>\n\n<p>Je to skv\u011bl\u00fd zp\u016fsob, jak do virtu\u00e1ln\u00ed prohl\u00eddky zahrnout dal\u0161\u00ed informace (nap\u0159. text nebo obr\u00e1zek), kter\u00e9 nemus\u00ed b\u00fdt vid\u011bt na prvn\u00ed str\u00e1nce.<\/p>\n\n<h3 class=\"wp-block-heading\">3. Personalizace<\/h3>\n\n<p>Zahrnut\u00edm hotspot\u016f do virtu\u00e1ln\u00ed prohl\u00eddky vytvo\u0159\u00edte pro n\u00e1v\u0161t\u011bvn\u00edky p\u0159\u00edle\u017eitost prozkoumat prostor tak, jak cht\u011bj\u00ed. Pokud cht\u011bj\u00ed prozkoumat prostor 3 p\u0159ed prostorem 2, nen\u00ed s t\u00edm probl\u00e9m, mohou.<\/p>\n\n<p>To jim umo\u017e\u0148uje zvolit si vlastn\u00ed &#8222;pr\u016fzkumnou&#8220; cestu podle sv\u00fdch preferenc\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">4. Aspekt zv\u011bdavosti<\/h3>\n\n<p>Lid\u00e9 jsou neust\u00e1le zv\u011bdav\u00ed. P\u0159em\u00fd\u0161lej\u00ed &#8230; &#8222;Co d\u011bl\u00e1 toto tla\u010d\u00edtko&#8220; a chv\u00edli pot\u00e9 na n\u011bj kliknou. Kliknou tedy na tla\u010d\u00edtko hotspotu, jen aby v\u011bd\u011bli, co d\u011bl\u00e1, co\u017e vede k v\u011bt\u0161\u00edmu zapojen\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">5. Navigace<\/h3>\n\n<p>Hotspoty se nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed k navigaci. A m\u00e1 to dobr\u00fd d\u016fvod.<\/p>\n\n<p>Z pohledu n\u00e1v\u0161t\u011bvn\u00edka jsou interaktivn\u00ed hotspoty mnohem u\u017eivatelsky p\u0159\u00edv\u011btiv\u011bj\u0161\u00ed ne\u017e jin\u00e9 mo\u017enosti.<\/p>\n\n<p><\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-54e36d3 stk-block-background\" data-block-id=\"54e36d3\"><style>.stk-54e36d3{background-color:var(--theme-palette-color-5,#edeff2) !important;border-radius:28px !important;overflow:hidden !important;border-style:dashed !important;border-color:var(--theme-palette-color-7,#30465c) !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-54e36d3:before{background-color:var(--theme-palette-color-5,#edeff2) !important}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-54e36d3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-77ffebb\" data-v=\"4\" data-block-id=\"77ffebb\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-77ffebb-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-77ffebb-inner-blocks\">\n<h2 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h2>\n\n\n\n<p>&#8211; Virtu\u00e1ln\u00ed prohl\u00eddky jsou pohlcuj\u00edc\u00ed a interaktivn\u00ed zp\u016fsoby, jak prezentovat jak\u00fdkoli obchodn\u00ed prostor. A pr\u00e1v\u011b hotspoty jsou d\u00edky sv\u00e9 funk\u010dnosti jedn\u00edm z hlavn\u00edch d\u016fvod\u016f, pro\u010d jsou virtu\u00e1ln\u00ed prohl\u00eddky tak obl\u00edben\u00e9.<\/p>\n\n\n\n<p>&#8211; M\u016f\u017eeme \u0159\u00edci, \u017ee hotspoty hraj\u00ed ve virtu\u00e1ln\u00edch prohl\u00eddk\u00e1ch z\u00e1sadn\u00ed roli a jsou tak\u00e9 kl\u00ed\u010dem k uvoln\u011bn\u00ed pln\u00e9ho potenci\u00e1lu virtu\u00e1ln\u00ed prohl\u00eddky.<\/p>\n\n\n\n<p>&#8211; Hotspoty mohou m\u00edt mnoho funkc\u00ed: v\u00e9st u\u017eivatele k prozkoum\u00e1n\u00ed ka\u017ed\u00e9ho prostoru, poskytovat dal\u0161\u00ed informace a m\u00e9dia nebo m\u00edt interaktivn\u00ed vyu\u017eit\u00ed.<\/p>\n\n\n\n<p>&#8211; Zahrnut\u00ed hotspot\u016f do virtu\u00e1ln\u00ed prohl\u00eddky je p\u0159\u00ednosn\u00e9 i z hlediska poutavosti a interaktivn\u00edho zlep\u0161en\u00ed.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pokud v\u00e1s zaj\u00edm\u00e1, co je to hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce, jste na spr\u00e1vn\u00e9m m\u00edst\u011b. V tomto p\u0159\u00edsp\u011bvku na blogu budu hovo\u0159it o tom, co je to hotspot, jak funguje a jak\u00e9 typy hotspot\u016f lze pou\u017e\u00edt. A samoz\u0159ejm\u011b v\u00e1s nech\u00e1m pod\u00edvat se na n\u011bkter\u00e1 hork\u00e1 m\u00edsta v uk\u00e1zkov\u00e9 virtu\u00e1ln\u00ed prohl\u00eddce. Jste p\u0159ipraveni? Porozum\u011bn\u00ed virtu\u00e1ln\u00edm prohl\u00eddk\u00e1m pro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110],"tags":[126],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-virtualni-prohlidky","tag-co-je-cs"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Co je hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt.<\/title>\n<meta name=\"description\" content=\"Nejste si jisti, co je to hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce? Budu se sna\u017eit vysv\u011btlit v\u00e1m hotspoty a zd\u016fraznit, pro\u010d jsou d\u016fle\u017eit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aivju.space\/cs\/blog\/co-je-hotspot-ve-virtualni-prohlidce\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Co je hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce? V\u0161e, co pot\u0159ebujete v\u011bd\u011bt.\" \/>\n<meta property=\"og:description\" content=\"Nejste si jisti, co je to hotspot ve virtu\u00e1ln\u00ed prohl\u00eddce? 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