{"id":7703,"date":"2023-10-19T21:31:14","date_gmt":"2023-10-19T19:31:14","guid":{"rendered":"https:\/\/aivju.space\/blog\/firemni-profil-google-uzitecna-platforma-pro-vyhledavani-lokalnich-firem\/"},"modified":"2024-07-18T17:30:27","modified_gmt":"2024-07-18T15:30:27","slug":"firemni-profil-google-uzitecna-platforma-pro-vyhledavani-lokalnich-firem","status":"publish","type":"post","link":"https:\/\/aivju.space\/cs\/blog\/firemni-profil-google-uzitecna-platforma-pro-vyhledavani-lokalnich-firem\/","title":{"rendered":"Firemn\u00ed profil Google: U\u017eite\u010dn\u00e1 platforma pro vyhled\u00e1v\u00e1n\u00ed lok\u00e1ln\u00edch firem"},"content":{"rendered":"\n<p>Firemn\u00ed profil Google (kter\u00fd mo\u017en\u00e1 \u017ee zn\u00e1te pod n\u00e1zvem Google My Business) je bezplatn\u00e1 platforma spole\u010dnosti Google. M\u016f\u017ee pomoci va\u0161\u00ed firm\u011b zviditelnit se v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed Google a oslovit nov\u00e9 z\u00e1kazn\u00edky ve va\u0161\u00ed oblasti.<\/p>\n\n<p>V tomto p\u0159\u00edsp\u011bvku si pov\u00edme, jak m\u016f\u017ee tato bezplatn\u00e1 platforma pomoci va\u0161emu podnik\u00e1n\u00ed r\u016fst a co lze s touto platformou ud\u011blat pro dosa\u017een\u00ed co nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">Co je firemn\u00ed profil Google?<\/h2>\n\n<p>N\u011bkte\u0159\u00ed z v\u00e1s se ji\u017e setkali s firemn\u00edm profilem Google (nebo jak mu n\u011bkdo \u0159\u00edk\u00e1 GBP). Pro v\u00e1s ostatn\u00ed je to <strong>bezplatn\u00e1 platforma Google, kter\u00e1 v\u00e1m umo\u017en\u00ed spravovat online p\u0159\u00edtomnost va\u0161\u00ed firmy ve vyhled\u00e1v\u00e1n\u00ed Google<\/strong>. Do profilu m\u016f\u017eete p\u0159idat jm\u00e9no, kategorii podniku, informace, obr\u00e1zky (dokonce i <a href=\"https:\/\/aivju.space\/cs\/blog\/co-je-a-360-foto\/\">360\u00b0 fotografie<\/a>) a mnoho dal\u0161\u00edho. Vyhled\u00e1va\u010de tak pochop\u00ed va\u0161i firmu je\u0161t\u011b p\u0159edt\u00edm, ne\u017e nav\u0161t\u00edv\u00ed va\u0161e webov\u00e9 str\u00e1nky. Tato platforma je integrov\u00e1na do Google Map, Google Street View a dal\u0161\u00edch platforem Google. Na t\u00e9to platform\u011b maj\u00ed recenze velk\u00fd v\u00fdznam pro v\u00e1\u0161 \u00fasp\u011bch.<\/p>\n\n<p>Pod\u00edvejme se, jak to vypad\u00e1.<\/p>\n\n<p>Prvn\u00ed obr\u00e1zek je ve vyhled\u00e1va\u010di Google.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6b39f6e\" data-block-id=\"6b39f6e\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-6b39f6e .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-6b39f6e .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7689\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Google-Business-Profile-looks-in-google-search.webp\" width=\"800\" height=\"600\" alt=\"Vyhled&#xE1;v&#xE1;n&#xED; v Googlu na kl&#xED;&#x10D;ov&#xE9; slovo sportbar u zabranskych s firemn&#xED;m profilem  \" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Google-Business-Profile-looks-in-google-search.webp 800w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Google-Business-Profile-looks-in-google-search-300x225.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Google-Business-Profile-looks-in-google-search-768x576.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/figure><\/div>\n\n<p>Pokud n\u011bkdo vyhled\u00e1 n\u00e1zev va\u0161\u00ed firmy, v\u011bt\u0161inou se mu zobraz\u00ed v\u00e1\u0161 firemn\u00ed profil Google vpravo (oran\u017eov\u00e9 zv\u00fdrazn\u011bn\u00ed). To pom\u00e1h\u00e1 \u010dlov\u011bku z\u00edskat informace o va\u0161\u00ed firm\u011b, tak\u017ee to napom\u00e1h\u00e1 z\u00e1m\u011bru vyhled\u00e1v\u00e1n\u00ed.<\/p>\n\n<p>Profil m\u016f\u017ee b\u00fdt viditeln\u00fd nejen ve vyhled\u00e1v\u00e1n\u00ed Google, ale tak\u00e9 nap\u0159\u00edklad na platform\u00e1ch Google, jako jsou Mapy Google (na obr\u00e1zku n\u00ed\u017ee).<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f06718f\" data-block-id=\"f06718f\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-f06718f .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-f06718f .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7693\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Snimek-obrazovky-2023-10-19-202555.webp\" width=\"1614\" height=\"1046\" alt=\"Vyhled&#xE1;v&#xE1;n&#xED; v Map&#xE1;ch Google pro sportbar u zabranskych  \" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Snimek-obrazovky-2023-10-19-202555.webp 1614w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Snimek-obrazovky-2023-10-19-202555-300x194.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Snimek-obrazovky-2023-10-19-202555-1024x664.webp 1024w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Snimek-obrazovky-2023-10-19-202555-768x498.webp 768w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Snimek-obrazovky-2023-10-19-202555-1536x995.webp 1536w\" sizes=\"auto, (max-width: 1614px) 100vw, 1614px\" \/><\/div><\/figure><\/div>\n\n<p>To pom\u00e1h\u00e1 z\u00edskat v\u00edce informac\u00ed o m\u00edstech a podnic\u00edch v Map\u00e1ch Google. Poka\u017ed\u00e9, kdy\u017e otev\u0159ete Mapy Google a vyhled\u00e1te &#8222;restaurace v m\u00e9m okol\u00ed&#8220;, zobraz\u00ed se firemn\u00ed profily Google r\u016fzn\u00fdch m\u00edstn\u00edch podnik\u016f.<\/p>\n\n<h2 class=\"wp-block-heading\">Co se m\u016f\u017ee zobrazit v m\u00e9m firemn\u00edm profilu Google?<\/h2>\n\n<p>Jedn\u00e1 se tedy o bezplatnou platformu spole\u010dnosti Google. H\u00e1d\u00e1m, \u017ee mo\u017enosti co mohu uk\u00e1zat budou omezen\u00e9, vi\u010fte?<\/p>\n\n<p>V porovn\u00e1n\u00ed s va\u0161imi webov\u00fdmi str\u00e1nkami&#8230; Ur\u010dit\u011b ano.<\/p>\n\n<p>Nicm\u00e9n\u011b Firemn\u00ed profil Google je v\u0161ak v\u00fdpisem z adres\u00e1\u0159e firem. Ale i p\u0159esto m\u00e1 upravdu dostate\u010dn\u011b funkc\u00ed.<\/p>\n\n<h3 class=\"wp-block-heading\">Jak\u00e9 jsou tedy funkce firemn\u00edho profilu Google, kter\u00e9 mohu uk\u00e1zat sv\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm?<\/h3>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Obchodn\u00ed informace<\/strong><\/h4>\n\n<p>Ka\u017ed\u00fd firemn\u00ed profil Google mus\u00ed obsahovat n\u00e1zev, kategorii firmy a adresu. M\u016f\u017eete tak\u00e9 uv\u00e9st dal\u0161\u00ed informace, jako je popis firemn\u00ed \u010dinnosti, otev\u00edrac\u00ed doba nebo kontaktn\u00ed informace, nap\u0159\u00edklad odkaz na webov\u00e9 str\u00e1nky nebo soci\u00e1ln\u00ed m\u00e9dia.<\/p>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Recenze<\/strong><\/h4>\n\n<p>Ka\u017ed\u00fd v\u00fdpis m\u00e1 \u010d\u00e1st s recenzemi, kde mohou z\u00e1kazn\u00edci zanechat recenzi. Hodnocen\u00ed je od 1 do 5 hv\u011bzdi\u010dek podle toho, jak se z\u00e1kazn\u00edk\u016fm l\u00edbil v\u00e1\u0161 produkt nebo slu\u017eby. Je t\u0159eba zm\u00ednit, \u017ee k vytvo\u0159en\u00ed recenze je t\u0159eba m\u00edt \u00fa\u010det.<\/p>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Zpr\u00e1vy<\/strong><\/h4>\n\n<p>Z\u00e1kazn\u00edci v\u00e1m mohou napsat zpr\u00e1vu a zah\u00e1jit konverzaci. Nemus\u00edte se ob\u00e1vat, ke ka\u017ed\u00e9 p\u0159ijat\u00e9 zpr\u00e1v\u011b dostanete upozorn\u011bn\u00ed, abyste ji neprop\u00e1sli.<\/p>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Fotografov\u00e1n\u00ed<\/strong><\/h4>\n\n<p>Fotografie jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed cel\u00e9ho profilu, proto\u017ee n\u00e1v\u0161t\u011bvn\u00edci si je mohou prohl\u00e9dnout a rychle pochopit, zda je to n\u011bco pro n\u011b, nebo ne. M\u016f\u017eete nahr\u00e1t logo sv\u00e9 firmy, hlavn\u00ed obr\u00e1zek a dal\u0161\u00ed fotografie. Skv\u011bl\u00e9 na t\u00e9to platform\u011b je, \u017ee m\u016f\u017eete do sv\u00e9ho v\u00fdpisu p\u0159idat <a href=\"https:\/\/aivju.space\/cs\/blog\/co-je-a-360-foto\/\">360\u00b0 fotografie<\/a> a dokonce i celou <a href=\"https:\/\/aivju.space\/cs\/blog\/co-je-to-virtualni-prohlidka\/\">virtu\u00e1ln\u00ed prohl\u00eddku<\/a> na sv\u016fj firemn\u00ed profil Google. Aby si n\u00e1v\u0161t\u011bvn\u00edci mohli pln\u011b prohl\u00e9dnout va\u0161e prostory a zamilovat si je je\u0161t\u011b p\u0159ed osobn\u00ed n\u00e1v\u0161t\u011bvou.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-63d4ef3\" data-block-id=\"63d4ef3\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-63d4ef3-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f54e875 stk-block-background\" data-v=\"4\" data-block-id=\"f54e875\"><style>.stk-f54e875{background-color:var(--theme-palette-color-6,#ffffff) !important;box-shadow:0px 10px 30px rgba(0,0,0,0.05) !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-f54e875:before{background-color:var(--theme-palette-color-6,#ffffff) !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f54e875-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f54e875-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-6c0b34f\" data-block-id=\"6c0b34f\"><p class=\"stk-block-text__text\"><strong><span style=\"color: var(--theme-palette-color-7, #30465c);background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">PRO TIP<\/span><\/strong>: Doporu\u010den\u00fd obr\u00e1zek by m\u011bl m\u00edt pom\u011br stran 4:3, aby se spr\u00e1vn\u011b ve\u0161el.  <\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Produkty a slu\u017eby<\/strong><\/h4>\n\n<p>Pokud va\u0161e firma poskytuje produkt nebo slu\u017ebu, m\u016f\u017eete je uv\u00e9st na profilu. U produkt\u016f lze p\u0159idat fotografii, popis a cenu s odkazem na zakoupen\u00ed produktu.<\/p>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Rezervace<\/strong><\/h4>\n\n<p>Pokud m\u00e1te rezerva\u010dn\u00ed platformu, m\u016f\u017eete ji p\u0159idat do sv\u00e9ho profilu, abyste n\u00e1v\u0161t\u011bvn\u00edk\u016fm usnadnili proces rezervace.<\/p>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Ot\u00e1zky a odpov\u011bdi<\/strong><\/h4>\n\n<p>Tato sekce obvykle funguje jako str\u00e1nka s nej\u010dast\u011bj\u0161\u00edmi dotazy. N\u011bkdo se zept\u00e1 na ot\u00e1zku t\u00fdkaj\u00edc\u00ed se va\u0161eho podnik\u00e1n\u00ed a vy odpov\u00edte, aby v\u0161ichni vid\u011bli odpov\u011b\u010f. Abyste v p\u0159\u00edpad\u011b stejn\u00e9 odpov\u011bdi nemuseli odpov\u00eddat dvakr\u00e1t.<\/p>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Analytick\u00e9 poznatky<\/strong><\/h4>\n\n<p>Z\u00edskejte cenn\u00e9 informace o sv\u00fdch z\u00e1kazn\u00edc\u00edch, nap\u0159\u00edklad kolik lid\u00ed vid\u011blo v\u00e1\u0161 profil a kolik lid\u00ed d\u00edky tomuto profilu volalo, psalo nebo rezervovalo.<\/p>\n\n<h4 class=\"wp-block-heading\">&#8211; <strong>Sekce novinek<\/strong><\/h4>\n\n<p>Posledn\u00ed mo\u017enost\u00ed, kterou m\u016f\u017eete upravit, je sekce novinek. M\u016f\u017eete zde ps\u00e1t o nov\u00fdch produktech, slu\u017eb\u00e1ch, prodej\u00edch, p\u0159\u00edsp\u011bvc\u00edch na blogu nebo prost\u011b o n\u011b\u010dem nov\u00e9m ve va\u0161\u00ed firm\u011b.<\/p>\n\n<h2 class=\"wp-block-heading\">V\u00fdznam slu\u017eby Google Moje firma pro vyhled\u00e1v\u00e1n\u00ed lok\u00e1ln\u00edch firem<\/h2>\n\n<p>Nyn\u00ed v\u00edme, co lze p\u0159idat do firemn\u00edho profilu Google. Stoj\u00ed to ale za to?<\/p>\n\n<p>Z\u00e1le\u017e\u00ed na tom, zda va\u0161e firma prod\u00e1v\u00e1 produkty nebo slu\u017eby lok\u00e1ln\u011b, \u010di nikoli.<\/p>\n\n<p><strong>Firemn\u00ed profil Google byl vytvo\u0159en s c\u00edlem pomoci podnik\u016fm<\/strong> <strong>p\u0159il\u00e1kat nov\u00e9 lok\u00e1ln\u00ed z\u00e1kazn\u00edky<\/strong>. D\u016fraz na slovo LOK\u00c1LN\u00cd. Pokud je nap\u0159\u00edklad va\u0161\u00edm podnikem restaurace&#8230; Ano, stoj\u00ed to za to!<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-843e407\" data-block-id=\"843e407\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-843e407 .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-843e407 .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-5018\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/05\/restaurant-aureole-thumbnail-scaled.webp\" width=\"2560\" height=\"1711\" alt=\"Restaurace Aureole ve 27 pat&#x159;e\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/05\/restaurant-aureole-thumbnail-scaled.webp 2560w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/05\/restaurant-aureole-thumbnail-300x201.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/05\/restaurant-aureole-thumbnail-1024x684.webp 1024w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/05\/restaurant-aureole-thumbnail-768x513.webp 768w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/05\/restaurant-aureole-thumbnail-1536x1027.webp 1536w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/05\/restaurant-aureole-thumbnail-2048x1369.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/figure><\/div>\n\n<p>Zvy\u0161ujete tak \u0161anci, \u017ee v\u00e1s najdou z\u00e1kazn\u00edci z va\u0161\u00ed oblasti.  <strong>Siln\u00e1 digit\u00e1ln\u00ed p\u0159\u00edtomnost na firemn\u00edm profilu Google nejen zvy\u0161uje va\u0161i viditelnost, ale tak\u00e9 d\u016fv\u011bryhodnost va\u0161\u00ed firmy.<\/strong><\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-83bd01d\" data-block-id=\"83bd01d\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-83bd01d-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4a7accf stk-block-background\" data-v=\"4\" data-block-id=\"4a7accf\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4a7accf-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4a7accf-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-497dab8\" data-block-id=\"497dab8\"><p class=\"stk-block-text__text\">Je d\u016fle\u017eit\u00e9 \u0159\u00edci, \u017ee firemn\u00ed profil Google nen\u00ed ur\u010den pouze pro kamenn\u00e9 obchody a pobo\u010dky. I kdy\u017e vlastn\u00edte online firmu, kter\u00e1 prod\u00e1v\u00e1 pouze digit\u00e1ln\u00ed produkty nebo slu\u017eby, m\u016f\u017ee b\u00fdt pro v\u00e1s obchodn\u00ed profil p\u0159\u00ednosem.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<h2 class=\"wp-block-heading\">Doporu\u010den\u00e9 strategie pro vylep\u0161en\u00ed v\u00fdpisu na Google.<\/h2>\n\n<p>Nyn\u00ed ji\u017e l\u00e9pe ch\u00e1pete, co je to firemn\u00ed profil Google a co s n\u00edm m\u016f\u017eete d\u011blat.<\/p>\n\n<p>Prozkoumejme n\u011bkolik strategi\u00ed, kter\u00e9 v\u00e1m pomohou <strong>zlep\u0161it pozici v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/p>\n\n<p>&#8211; <strong>Informujte z\u00e1kazn\u00edky a sd\u00edlejte s nimi novinky<\/strong> &#8211; Pokud je v podnik\u00e1n\u00ed n\u011bco nov\u00e9ho, pod\u011blte se o to se sv\u011btem. Nap\u0159\u00edklad pokud m\u00e1 v\u00e1\u0161 podnik novou otev\u00edrac\u00ed dobu, sd\u011blte ji z\u00e1kazn\u00edk\u016fm, aby nebyli na\u0161tvan\u00ed, kdy\u017e budou \u010dekat p\u0159ed vchodem, kdy\u017e m\u00e1te zav\u0159eno. Tot\u00e9\u017e plat\u00ed pro nov\u00e9 kontaktn\u00ed informace nebo nov\u00e9 produkty \u010di slu\u017eby. V\u0161echny informace na platform\u011b by m\u011bly b\u00fdt aktu\u00e1ln\u00ed.<\/p>\n\n<p>&#8211; <strong>Povzbuzujte z\u00e1kazn\u00edky ke sd\u00edlen\u00ed fotografi\u00ed a recenz\u00ed<\/strong> &#8211; jako spr\u00e1vce firemn\u00edho profilu m\u016f\u017eete sd\u00edlet fotografie a p\u0159\u00edsp\u011bvky. Pokud v\u0161ak va\u0161i z\u00e1kazn\u00edci nap\u00ed\u0161\u00ed, jak skv\u011ble se jim s v\u00e1mi spolupracovalo nebo jak skv\u011bl\u00fd je v\u00e1\u0161 podnik, bude to p\u016fsobit mnohem d\u016fv\u011bryhodn\u011bji.<\/p>\n\n<p>&#8211; Odpov\u011bzte <strong>na V\u0160ECHNY recenze<\/strong> &#8211; Chcete-li p\u016fsobit je\u0161t\u011b d\u016fv\u011bryhodn\u011bji, odpov\u011bzte na V\u0160ECHNY recenze. Nejen ty pozitivn\u00ed, ale v\u0161echny dostupn\u00e9 recenze. Zaprv\u00e9 z\u00edsk\u00e1te lep\u0161\u00ed SEO zlep\u0161en\u00ed a zadruh\u00e9 l\u00e9pe pochop\u00edte, co se va\u0161im z\u00e1kazn\u00edk\u016fm l\u00edb\u00ed a co u\u017e tolik ne. Berte to jako p\u0159\u00edle\u017eitost poznat sv\u00e9 z\u00e1kazn\u00edky a jejich pocity.<\/p>\n\n<h3 class=\"wp-block-heading\">Z\u00edsk\u00e1v\u00e1n\u00ed recenz\u00ed: Co d\u011blat a co ned\u011blat.<\/h3>\n\n<p>N\u011bkdy m\u016f\u017ee b\u00fdt t\u011b\u017ek\u00e9 z\u00edskat recenze od klient\u016f. Proto <strong>se s v\u00e1mi pod\u011bl\u00edm o 2 p\u0159\u00edklady<\/strong> toho, co m\u016f\u017ee va\u0161e firma ud\u011blat pro jejich z\u00edsk\u00e1n\u00ed.<\/p>\n\n<p>Pokud m\u00e1 va\u0161e firma fyzick\u00e9 m\u00edsto, m\u016f\u017eete lidi k naps\u00e1n\u00ed recenze p\u0159im\u011bt u\u017e jen t\u00edm, \u017ee na m\u00edst\u011b um\u00edst\u00edte plak\u00e1t s \u017e\u00e1dost\u00ed o recenzi. Dob\u0159e funguj\u00ed nap\u0159\u00edklad dve\u0159e v restauraci, proto\u017ee kdy\u017e z\u00e1kazn\u00edk odch\u00e1z\u00ed, sta\u010d\u00ed mu p\u0159ipomenout, aby podnik ohodnotil, ani\u017e by na n\u011bj n\u011bkdo tla\u010dil.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3af0af1\" data-block-id=\"3af0af1\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3af0af1-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-7a2238a stk-block-background\" data-v=\"4\" data-block-id=\"7a2238a\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-7a2238a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-7a2238a-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-8bdc227\" data-block-id=\"8bdc227\"><p class=\"stk-block-text__text\"><strong>V\u017edy se sna\u017ete, aby byl proces pro klienta co nejjednodu\u0161\u0161\u00ed.<\/strong><\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<p>Skv\u011bl\u00fdm zp\u016fsobem je pou\u017eit\u00ed <strong>QR k\u00f3d\u016f<\/strong>, kter\u00e9 sta\u010d\u00ed naskenovat a otev\u0159\u00edt formul\u00e1\u0159 s recenz\u00ed.<\/p>\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-2a4e77f\" data-block-id=\"2a4e77f\"><style>:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-2a4e77f .stk-img-wrapper::after{background-color:#000000 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-2a4e77f .stk-img-wrapper{--stk-gradient-overlay:0.7 !important}<\/style><figure><div class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-7691\" src=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Rate-our-services-with-qr-code-on-google.webp\" width=\"800\" height=\"600\" alt=\"Hodnotit n&#xE1;pis slu&#x17E;by na dve&#x159;&#xED;ch restaurace\" srcset=\"https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Rate-our-services-with-qr-code-on-google.webp 800w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Rate-our-services-with-qr-code-on-google-300x225.webp 300w, https:\/\/aivju.space\/wp-content\/uploads\/2023\/10\/Rate-our-services-with-qr-code-on-google-768x576.webp 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/figure><\/div>\n\n<p>Nebo m\u016f\u017eete klienta po\u017e\u00e1dat o jeho \u010das na posouzen\u00ed va\u0161\u00ed firmy prost\u0159ednictv\u00edm e-mailu nebo jin\u00e9 digit\u00e1ln\u00ed komunikace. St\u00e1le ale plat\u00ed, \u017ee pokud usnadn\u00edte samotn\u00fd proces, bude odezva siln\u011bj\u0161\u00ed. Sta\u010d\u00ed, kdy\u017e do emailu um\u00edst\u00edte odkaz &#8222;<strong>po\u017e\u00e1dat o recenzi<\/strong>&#8222;, kter\u00fd m\u016f\u017eete nal\u00e9st ve sv\u00e9m Firemn\u00edm profilu Google.<\/p>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-8843716\" data-block-id=\"8843716\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-8843716-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-3d1f878 stk-block-background\" data-v=\"4\" data-block-id=\"3d1f878\"><style>.stk-3d1f878{background-color:var(--theme-palette-color-6,#ffffff) !important;box-shadow:7px 5px 30px rgba(72,73,121,0.15) !important;border-style:dashed !important;border-top-width:2px !important;border-right-width:2px !important;border-bottom-width:2px !important;border-left-width:2px !important}.stk-3d1f878:before{background-color:var(--theme-palette-color-6,#ffffff) !important}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-3d1f878-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-3d1f878-inner-blocks\">\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-55e8251\" data-block-id=\"55e8251\"><p class=\"stk-block-text__text\"><strong><span style=\"color: var(--theme-palette-color-7, #30465c);background: linear-gradient(to bottom, transparent 50%, var(--theme-palette-color-1, #fdad17) 50%)\" class=\"stk-highlight\">PRO TIP:<\/span><\/strong> Nikdy z\u00e1m\u011brn\u011b nevytv\u00e1\u0159ejte fale\u0161n\u00e9 recenze! To je v rozporu s pokyny spole\u010dnosti Google. A v\u00e1\u0161 firemn\u00ed profil Google bude penalizov\u00e1n nebo dokonce zcela zablokov\u00e1n. Proto to ned\u011blejte, z dlouhodob\u00e9ho hlediska se to nevyplat\u00ed.<\/p><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-3e72c45\" data-block-id=\"3e72c45\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3e72c45-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4b90c24 stk-block-background\" data-v=\"4\" data-block-id=\"4b90c24\"><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4b90c24-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4b90c24-inner-blocks\">\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2a55344\" id=\"conclusion-about-google-business-profile\" data-block-id=\"2a55344\"><h2 class=\"stk-block-heading__text\">Z\u00e1v\u011br o firemn\u00edm profilu Google<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-icon-list stk-block-icon-list stk-block stk-896969f\" data-block-id=\"896969f\"><style>.stk-896969f ul li{list-style-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIiBzdHlsZT0iZmlsbDogIzAwMCAhaW1wb3J0YW50OyBjb2xvcjogIzAwMCAhaW1wb3J0YW50O3RyYW5zZm9ybTogcm90YXRlKGRlZykgIWltcG9ydGFudDsiPjxwb2x5Z29uIHBvaW50cz0iMTczLjgsMjguNCA2MC40LDE0MS44IDE1LjcsOTcuMiA1LjEsMTA3LjggNjAuNCwxNjMgMTg0LjQsMzkgMTczLjgsMjguNCIgZmlsbD0iIzAwMCIgc3Ryb2tlPSIjMDAwIiBzdHlsZT0iZmlsbDogcmdiKDAsIDAsIDApOyBzdHJva2U6IHJnYigwLCAwLCAwKTsiLz48L3N2Zz4=') !important}<\/style><ul><li><p class=\"MsoNormal\"><span lang=\"EN-US\">Tato platforma je velmi u\u017eite\u010dn\u00e1 pro m\u00edstn\u00ed podniky.<\/span><\/p><\/li><li>Nen\u00ed ur\u010dena jen pro restaurace a hotely, ale pro v\u0161echny m\u00edstn\u00ed podniky, kter\u00e9 prod\u00e1vaj\u00ed fyzick\u00e9 nebo digit\u00e1ln\u00ed produkty \u010di slu\u017eby.<\/li><li><p class=\"MsoNormal\"><span lang=\"EN-US\">Vytvo\u0159en\u00ed a spr\u00e1va obchodn\u00edho profilu je zdarma.<\/span><\/p><\/li><li><p class=\"MsoNormal\"><span lang=\"EN-US\">Zve\u0159ej\u0148ov\u00e1n\u00ed aktu\u00e1ln\u00edch informac\u00ed je z\u00e1sadn\u00ed.<\/span><\/p><\/li><li><p class=\"MsoNormal\"><span lang=\"EN-US\">Recenze hraj\u00ed velkou roli v d\u016fv\u011bryhodnosti va\u0161eho obchodn\u00edho profilu. Zeptejte se z\u00e1kazn\u00edk\u016f na jejich zku\u0161enosti s va\u0161imi produkty nebo slu\u017ebami. A reagujte na jejich hodnocen\u00ed, i kdy\u017e m\u016f\u017ee b\u00fdt negativn\u00ed.<\/span><\/p><\/li><li>  Nikdy nekupujte fale\u0161n\u00e9 recenze, proto\u017ee pokud tak u\u010din\u00edte, trest v\u00e1s nemine.<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Firemn\u00ed profil Google (kter\u00fd mo\u017en\u00e1 \u017ee zn\u00e1te pod n\u00e1zvem Google My Business) je bezplatn\u00e1 platforma spole\u010dnosti Google. M\u016f\u017ee pomoci va\u0161\u00ed firm\u011b zviditelnit se v m\u00edstn\u00edm vyhled\u00e1v\u00e1n\u00ed Google a oslovit nov\u00e9 z\u00e1kazn\u00edky ve va\u0161\u00ed oblasti. V tomto p\u0159\u00edsp\u011bvku si pov\u00edme, jak m\u016f\u017ee tato bezplatn\u00e1 platforma pomoci va\u0161emu podnik\u00e1n\u00ed r\u016fst a co lze s touto platformou ud\u011blat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124,133],"tags":[148,147,149,150],"class_list":["post-7703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-firemni","category-marketing","tag-firemni-profil-google","tag-google-cs","tag-google-mapy","tag-google-street-view-cs"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Firemn\u00ed profil Google: U\u017eite\u010dn\u00e1 platforma pro vyhled\u00e1v\u00e1n\u00ed lok\u00e1ln\u00edch firem - Aivju.space<\/title>\n<meta name=\"description\" content=\"M\u011bl(a) bych pro svou firmu pou\u017e\u00edvat firemn\u00ed profil Google? 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