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AR (augmented reality)

Home > AR (augmented reality)
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“AR” or Augmented reality is technology which combines a real world with a digitally created one. AR experience has elements of seeing the world around which you can normally see with your own eyes and added digital (virtual) elements to improve the user experience.

Virtual objects are added into the real environment which creates a combined experience that provides additional information about the surrounding world.

These are some of the examples of AR experiences you may already seen:

  • Pokemon Go (mobile app which lets you catch Pokemon in the real world)
  • Social media filters (mobile app feature which lets you see how your photos looks like in different mode)
  • Ikea Place (mobile app which lets its users explore how furniture looks like in real world)
Example of AR experience by Ikea called Ikea Place

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