Can we upload a 360° photo (panorama) on a Facebook? YES, you can. Facebook same as YouTube has a feature to support a immersive and interactive 360° content on its platform.
And it’s relatively easy to upload your 360° photos to Facebook:
- Open a Facebook on your mobile phone or tablet.
- Choose the option add a photo or video (you can find it in upper part of the screen)
- Upload a 360° photo of your choice
How does Facebook know it is a 360° photography and not classic static photo?
Facebook usually view a photo wider than 100° as a panorama and when you upload your 360° photo you can see in bottom right corner the interactive icon.
Some recommendation when uploading a 360° photo:
- It should be a Equirectangular Format (equirectangular projection), which means the photo needs to be in a 2:1 aspect ratio (width is twice the height).
- Metadata:The photo needs to contain specific metadata indicating that it is a 360° panorama.
- Maximum Resolution:The maximum resolution for a 360° photo on Facebook is typically 16,000 x 8,000 pixels (recommend to upload lower resolution).
- File Size:Files can be as large as 45 MB for JPEGs or 60 MB for PNGs. JPEGs are recommended and should ideally be between 20-30 MB, according to Adobe Express.
Why to upload a 360° photo to Facebook?
To differentiate your content and provide more value to your audience. Show them what you can see digitally in interactive form.
It’s also a way how to improve your marketing efforts and let your company be more visible.
If you want us to capture and post for you a 360° panoramas on your Facebook, let us know and we can help you.
Related recourses to 360° photo:
