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We offer a trial 360° photoshoot on our first meeting totally for free.
So, if you like our 360° photos, we can continue the project with a virtual tour and If you don’t like them, you won’t pay a cent.
The Rise of Virtual tours for Museum and Galleries – Why?
In recent years, virtual museum tours have gained significant traction, offering users the ability to explore exhibits and artifacts from the comfort of their homes.
This digital shift has been accelerated by global events, prompting museums to innovate and reach audiences beyond their physical locations.
The main Benefits of Virtual tours for Museum and Galleries are simple
1. Accessibility for All
Virtual tours eliminate geographical and physical barriers (mobility issues), allowing individuals from around the world to access museum collections.
This inclusivity ensures that art and history are available to a broader audience, regardless of location or mobility constraints. (source: Invision Studio)
PRO TIP: Maybe you are wondering right now … “Wait but if our customers can explore the exhibition online … why would they come to us and pay for the ticket?” – And that is a valid point, however you do not need to show the whole exposition – you can showcase just a part of as a marketing promo to create an interest of your customer to come to you OR you can even put a price tag to see the virtual exhibition.
And by the way … Having a virtual tour on your website can boost website traffic which you would need to otherwise pay for:)
2. Enhanced Engagement
Interactive features such as 360-degree views, zoom capabilities, and multimedia content enrich the user experience. These tools enable visitors to delve deeper into exhibits, fostering a more engaging and personalized exploration (source: artdex.com)
This can help visitors learn more about history, art, and science in a more interactive and engaging way.
Enhanced engagement creating more interest about the exhibition and objects. And with analytics tools you can even see user engagement with your virtual tours and its elements.
Also, not only 360° photos can be used in the virtual tour … you can add text, sound, and other multimedia elements … but also a 3D models of the objects so that visitors can explore it from every angle.
-> The heritage 3D models are really cool in my opinion.
3. Educational Opportunities
Virtual tours serve as valuable educational resources, offering detailed information and context about exhibits.
ProTip: If you create a virtual tour of the exhibition – It can serve at the same time as three different benefit:
- 1. Marketing material to persuade and educate visitors to come
- 2. Opportunity for everyone to explore it around the world (no barriers to enter)
- 3. After the exhibition ends as a valuable educational recourse for none ongoing cost.
Notable Virtual Museum Tours
The Louvre, Paris
The Louvre offers a range of virtual tours, allowing users to explore various exhibits and galleries online. Le Louvre
Smithsonian National Museum of Natural History
This museum provides self-guided, room-by-room virtual tours of select exhibits and areas within the museum.
You can check it out here – naturalhistory.si.edu
By the way … these virtual tours were created by one professional virtual tour creator and developer Loren Ybarrondo who is also a board member or IVPRA (international virtual reality professional association)
Art and Culture by Google
It’s not a museum by definition by more of a platform where you can find a lot of muzeums around the world to explore with a virtual tour. For example, the British Museum offers virtual tours of its extensive collections, enabling users to explore artifacts and exhibits digitally.
And you can expore it here – Google Arts & Culture
https://artsandculture.google.com/partner/the-british-museum
https://artsandculture.google.com
Future Implications
The adoption of virtual tours signifies a broader digital transformation within the museum sector. As technology continues to evolve, we can anticipate more immersive and interactive virtual experiences, further enhancing accessibility and engagement.
Virtual museum tours are more than just a temporary solution … they represent a significant shift in how we access and engage with cultural institutions.
By embracing digital innovation, museums can continue to educate, inspire, and connect with audiences worldwide.
