Combination of Spotify and hotel marketing: Does it work?

Last week I opened a website of one of the hotels in Prague – nice looking website, but nothing that I haven’t seen before. Until I saw a Spotify section as a separate page (hotel-name.com/spotify/). At first, I was kind of impressed, because I’m not used to see many improvements and innovations in terms of hotel websites.

A lot of them which I have seen by far – are old and consist just the mandatory information which were added numerous years back. So, understand me, this was something new and interesting.

Just to be clear, I’m not saying that every hotel website is old and outdated, some companies have really cool and functional websites that drive a lot of traffic and conversions. But unfortunately, it is not the rule for everyone.

After some thinking I remembered that similar approach I already seen in one international hotel in Spain, but that was few years back and it wasn’t that well thought out as this one.

So, then I start thinking … and I really like this approach because it is innovative and deliver the vibe of the space. 

We as the humans have 5 senses – taste, hearing, sight, smell, and touch.

In digital marketing communication for hospitality, we use:

• Taste – Not really – But by showcasing delicious food (drinks) on images and videos, we can create some desire and people can imagine the taste of the food (drinks) at least.
• Hearing – Music, sounds and background music in the social media or podcasts to showcase the vibe of the space.
• Sight – Most used sense – All the images and videos of the space and aesthetics.
• Smell – Not really – Similar story as taste (imagination)
• Touch – We can use a virtual tour as an interactive opportunity to showcase the space and atmosphere and let the visitor to “touch” the building.

People choose the hotel mostly because of the price, location, food, and the visual aesthetics (preferences and vibe of the space).

Hearing is one of the senses, which is not used frequently in hospitality marketing, but it is not hard to do – any hotel have some vibe and atmosphere which can be captured or associated with some music.

So, why not create music playlist on Spotify or other streaming platform, so that your visitors can choose the hotel which most suits the vibe and the preferences of the client.

Also, visitors can start the playlist, so they know what to look forward to.

Still I’m guessing that this approach independently will not be the reason why someone would choose your service rather than someone’s else’s, but it can surely be part of your marketing mix.

And maybe … the results will shock, who knows.

Good luck, with creating your own Spotify playlist for your visitors.

Looking forward to hearing them.